PCG Digital Marketing is pleased to announce that Matt Murray will join the roster of automotive marketing, advertising, operations, and social media specialists speaking matt murrayat the 2011 Digital Marketing Strategies Conference in the Napa Valley. The conference will be held February 1-3rd, prior to the official start of the 2011 NADA Convention.

Matt Murray is the Director of Digital Marketing at Dealer.com. His knowledge of search and social media has allowed him to become an irreplaceable resource for both employees and clients. He is an expert in automotive Internet marketing and has helped thousands of dealers maximize their investment in Digital marketing and Dealer.com’s tools and business processes.

Matt will be sharing his insights into paid search advertising and how car dealers can plan, implement, measure, and gain rewards from a successful SEM strategy. As paid digital advertising becomes a larger portion of car dealer budgets, it is critical that dealers understand how paid search works and how to inspect operational campaigns.

Automotive Digital Marketing Conference

digital marketing strategiesAttendees of the 2011 Digital Marketing Strategies Conference will fine-tune their social media, advertising, customer service, and marketing strategies for the year ahead. The workshops and keynote speakers will demonstrate how dealerships can create a powerful digital marketing roadmap for 2011. Industry experts will teach attendees the skills required to take a leadership role in their dealer’s digital marketing success.

Additionally, members of the largest Automotive SEO study ever conducted will be in attendance to share their personal success with PCG Digital Marketing’s 16-week SEO training program.

Seating will be limited so dealer professionals are encouraged to reserve their seat today. For more information or to register for the Conference in Napa Valley, visit www.digitalmarketingstrategies.org