Glenn Pasch, COO of PCG Digital Marketing, is offering dealer professionals an in-depth review of online reputation strategies. In his upcoming seminar at the Innovative Dealer Summit, Pasch will explain how dealers can create a positive reputation both online and onsite. The Innovative Dealer Summit takes place March 30th in Denver.
Pasch’s leadership message is entitled: “Creating your Online Reputation, and dealer professionals will learn why a positive online reputation is so critical in today’s market place. This presentation will cover why a dealer’s online reputation is important, what the dealership needs to do to ensure a strong presence online and lastly, how to implement the changes onsite.
Information is power, and according to Pasch, dealers will leave his seminar with the proper information needed to develop and maintain their online reputation.
Today more than ever, customers are finalizing their buying decisions based on the experiences of a dealership’s previous customers. With more than 85% of consumers using the Internet to research companies and products, the automotive industry cannot afford to neglect their online reputation.
The Innovative Dealer Summit is considered one of the premier leadership functions for dealer advancement. Summit attendees will include dealer principals/owners, general managers, senior dealership managers and directors, Internet sales managers, business development managers, F&I managers, key dealership leaders, sales leadership, advertising and marketing consultants, controllers and other key decision makers.
Attendees will learn the latest in innovative technologies from seminars devoted to 30 emerging, compelling topics during the 12-hour conference. Topics include Internet strategies regarding search engine optimization, dealer reputation management, social media marketing, lead generation and follow-up, and more.
About Glenn Pasch:
Glenn Pasch is the COO of PCG Digital Marketing. He has more than 20 years of experience in training and managing individuals. He has worked in the direct marketing industry, including hands-on sales training, project management, as well as organizational development and performance consultant services.
He has a proven track record of leading diverse teams of professionals to new levels of achievement in a variety of highly competitive markets and fast paced environments. In addition, he personally coached thousands of front line sales and customer service agents as well hundreds of management personnel.
He continues to author articles for industry publications as well as continuing his successful Side by Side Coach Blog. He is a speaker whose energetic, straightforward style of coaching and training connects with audiences and leaves them with tangible tools they can utilize immediately.