Writing viral tweets and SEO-friendly content are more similar than you’d think.
When your dealership assesses your Page One Domination, the first thing you do (after logging out of Google) is check the SERP for each of your keywords.
Now, when thinking about Page One Domination and SEO it is important rank for phrases that your target market is searching for. If no one is searching for it, there’s no sense optimizing for it.
For example, one of PCG Digital Marketing’s target audiences is automotive dealers. Therefore, our keyword bank would include (but is not limited to) the following terms:
This process for coming up with an SEO strategy isn’t all that different from coming up with a Twitter strategy. If you approach Twitter from an SEO frame of mind, your tweets will be more specific and found by more people, therefore increasing engagement and following that could turn in to potential leads. Once you’re in the SEO mindset, it’s a lot easier to write these kinds of tweets and to be found on Twitter.
The hashtag (#) is to Twitter what anchor text is to SEO-friendly content. Think of the types of keywords you would optimize for and use them as hashtags in your tweets.
Think about it: you choose keywords based on what your target market is searching for. Hashtags are used to organize tweets topically, so you want to use hashtags for topics relevant to your business that your target market is searching for on Twitter.
Step 1: Research. When coming up with an SEO strategy, you would turn to Google Adwords Keyword Tool to find out which keywords return the highest number of local monthly searches. For Twitter, this is done using the same keywords, attached to a hashtag (#), in the search bar on Twitter.
You can test out your keywords to see who else is using them and what they have to say. This will help you determine which hashtags are being used in ways that are relevant to your business and are returning the types of results that you were looking for.
Why use the hashtag when searching as opposed to searching without the hashtag? The hashtag allows you to write tweets and search for tweets are are purposely trying to be found for the word or phrase attached to the hashtag. This leads to mean more relevant results than searching without the hashtag.
Step 2: Content. Make a working list of these terms and sharing it with anyone who manages your main Twitter account and adjoining Twitter accounts as well as your employees who have Twitter accounts. When writing your tweets or re-tweeting others’ content, make these words or phrases hashtags either throughout your tweet or at the end of your tweet.
Don’t forget: there are rules for using hashtags: the word or phrase you are using must be written as one word, without spaces or punctuation other than the # at the beginning.
For example: #automotiveseo or #parkavenuebmw
The moral of the story: Apply what you know. Use what you know about SEO and keywords in your Twitter campaign. You will find that your tweets are re-tweeted more often, you are gaining more followers from your target market, and your engagement will increase significantly.
Need a few examples? Follow @pcgdigital on Twitter to see how we’re using SEO concepts to write better tweets.