However, many of you still do not have a Plus 1 button on your website. You need to be relevant, recommended, and found, and the Google Plus One button will help.
It shows the people in your Google network that you like a piece of content and/or trust a certain site. The recommendations influence the ranking of results for you or your extended network, causing listings to potentially be moved to page one, based on your social connections, and altering the look of results by showing an aggregated number of +1s from all people in your network.
Don’t be left out. Google is quickly moving toward Social Search, and Plus 1 is a major factor.
Simple, it does not always appear. Often when a listing is conjoined with a Google Map no Plus One button will be shown. Maybe I can suggest that the Google Places team sit with the Google Plus One team and take a look.
Let me know what you discover in the world of Plus One, and your theories behind the elusive Plus One button in search.
Kristen Chiarello is a Project Manager/SEO Strategist at PCG Digital Marketing, and has been in the Marketing, SEO, SEM and Content Creation fields for many years.