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Monthly Archive for: ‘January, 2012’

  • Automate Your Social Media With Paper.li

    By Brittany Richter I recently wrote about how driving a manual with automatic features was important when it comes to dealership social media. Think about it: if you drive a manual transmission, but have power lock and windows, does that at all take away from …

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  • Predict The Winner of Superbowl XLVI

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  • Online Comments and Your Identity: Are You Hiding?

    When you get to the end of an article online, it’s clear that the conversation of the article continues.  When you go to jump into the conversation, how are you leaving your comments? Websites usually offer two options to allow you to leave a comment: …

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  • Tom’s Ford Excited To Serve Matawan Ford Shoppers

    PCG Digital Marketing is excited to announce the addition of Tom’s Ford to its ranks of ever-growing clientele. A prominent dealership serving the Old Bridge, Matawan, and Hazlet areas, Tom’s Ford has turned to PCG in order to help increase their online presence through the …

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  • Average User Watches 23 Hours of Video Online – What’s Your Strategy?

    According to a recent survey by comScore, an estimated 182 million U.S. online users watch an average of 23.2 hours of video a month. 23.2 hours a month per user! YouTube (Google site) and VEVO were the highest ranked video sites in the survey, with …

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  • A Simple Thank You Goes A Long Way

    I was sitting in a meeting when my cell phone rang. I did not recognize the number so I let it go to voicemail. On my drive home I listened to the message. “This message is for Mr. and Mrs. Pasch. This is Amica Insurance…” …

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  • Have You Listened Lately?

    Talk, talk, talk; it seems to be all we do these days. But when you look at some of the most inspiring leaders, its their ability to listen that truly separates them from the hoards of mediocre managers. Being an active listener is one of …

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  • Edie Hand to Headline at Women’s Automotive Association Awards Dinner

    The Venetian Hotel in Las Vegas, Nevada, will serve as the backdrop to the 13th annual Spirit of Leadership Awards Dinner on Saturday, February 4, featuring noted author, businesswoman and television celebrity Edie Hand as the keynote speaker, according to Lorraine Schultz, founder and CEO …

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  • Social Media: Does your Dealership Drive a Manual or an Automatic?

    When it comes to driving the social media conversation about your dealership, you need a little bit of both. Mostly manual with a little bit of automatic. I used to loathe anything and everything automated when it came to social media posting on both Facebook …

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  • Time to Start Your 2012 SEO Video Strategy

    By Kristen Chiarello PCG has repeatedly emphasized the importance of this low cost, easily implemented and well ranking part of an overall digital marketing strategy, yet so many dealers are still hesitant. With the most recent Google Panda Update, video platforms have gotten a huge …

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