Blog

By Dmitriy Gamarnik Everyone knows that Google loves content as much as the Cookie Monster loves cookies. Google eats it up. If done correctly, creating new and relevant content can help drive traffic to your website and improve your website’s SEO ranking. That is why here at PCG Digital Marketing we always recommended to our [...]

By John Fraze Good customer service is no longer only about making a good sale and pushing a happy customer out the door. It’s about gently escorting that happy customer out the door and letting them know you’ll be there if they need anything, AKA, keeping them happy. Now, I work in the automotive marketing [...]

By Stephen Murphy Sometimes a project eats away at your soul, and you just want to finish it quickly to get it off your plate. Whenever I get these feelings, I have to remind myself that each project I complete is a reflection of my cumulative body of work. This motivates me to finish the [...]

PCG Digital Marketing is thrilled to congratulate their client, Tom’s Ford in Keyport, NJ, for receiving the 2012 DealerRater of the year award. The winners are chosen based on customer reviews on the DealerRater.com independent review site. The DealerRater Ford Dealer of the Year award given to Tom’s Ford of Keyport is particularly praiseworthy since [...]

By Christine Rochelle There have been many conferences and client phone calls where I was eagerly asked, “what is the next big thing?” The next big thing. Also known as the next shiny object. As if there was some secret sauce to digital marketing that I was have hiding in a trunk somewhere in the [...]

By Glenn Pasch At PCG, something that we have discussed to great length is the Zero Moment of Truth and how it impacts your online reputation. A great book on the subject by Google, available online at http://www.zeromomentoftruth.com/, outlines how shopping has changed. The Zero Moment of Truth is described as the time customers are [...]

By Mandy Saffer On Wednesday April 12, Google unveiled their improved layout for Google+. To date, over 170 million people have joined Google+ yet the social network has not received social interaction comparable to that of Facebook and Twitter. With improvements to their layout that mimic the most popular social networks, it is likely that [...]

Automotive News has named their top 125 auto groups in the US based on 2011 new vehicle retail sales units.  PCG Digital Marketing congratulates those recognized, including the four dealer groups that are PCG automotive marketing clients; #32: Pohanka, #33 Mac Haik, #39: Prestige and #43: Summit. The victory of triumphing over thousands of dealers [...]