PCG Sends Congratulatory Wishes to 2012 Dealer of the Year Award Winners

PCG Digital Marketing congratulates the 36 US and Canadian auto dealerships honored with a 2012 Dealer of the Year Award from DealerRater.com.  This award is particularly praiseworthy since the winners are chosen based on actual customer reviews posted on DealerRater’s website.

Of the 36 US and Canadian auto dealerships recognized with an award, PCG Digital Marketing is also pleased to send congratulatory wishes to the five dealers who are also their personal clients and friends.

Those dealerships are:

• Park Ave BMW – Rochelle Park, NJ
• Hyundai of St. Augustine – St. Augustine, FL            
• Infiniti of Lisle – Lisle, IL
• Prestige Volvo – East Hanover, N.J.
• Capital Ford Lincoln – Regina, SK

According to DealerRater, the winning dealers demonstrated consistently high PowerScore ratings for customer satisfaction, placing them in the top of their class.

Dealer Reviews Increase ZMOT

Reputation management has become a critical component of a dealer’s online success and recently, PCG Digital Marketing further established its importance with the auto industry’s first ZMOT study.  ZMOT, which stands for the Zero Moment of Truth, is what Google refers to the point in time where consumers explore and examine products and providers online— leveraging search and social media channels — to identify what’s most interesting to them before they ever go to the store.

PCG Digital Marketing has rallied dealers to increase their online reviews, sighting their significance as a top ZMOT influencer. With over 80% of consumers searching for cars online, a dealership’s digital ZMOT could determine whether or not a consumer ever walks into their dealership.

The team at PCG Digital Marketing congratulates the 2012 Dealer of the Year award winners for their commitment to providing an outstanding customer service and sales experience.

About DealerRater

DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking third-party information on automobile dealerships.   DealerRater features more than 41,000 U.S. and Canadian car dealers, nearly 600,000 user reviews and over 1,000,000 cars for sale. DealerRater attracts more than 8 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free. Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience. In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Today, more than 4,200 dealers are members of DealerRater’s Certification Program. For more information, visit www.DealerRater.com or call 800-266-9455.

Tags: 2012 dealer of the year, dealerrater awards