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Automotive Marketing Bootcamp

The 3rd Annual Automotive Boot Camp will be held in Las Vegas at the Monte Carlo hotel, May 15-17th, 2012.

We will be offering over 30 workshops and sessions specifically targeted to the needs of dealers.

The Automotive Boot Camp is a hands on conference that provides the needed training and skills development dealers need to run their business in an Internet centric world.

As margins are compressed, dealers need the best strategies to lower their operating costs through greater efficiency of operations.

Exhibit Hall Debut

This year the event will be expanded with a full exhibit hall with a unique twist.  The exhibit hall will reduce costs for vendors to attend as well as allow more companies to participate at the event.  This will give attendees ample opportunities to connect with new technology solutions and new companies.

Why A Boot Camp?

Car dealers seeking hands-on training, mentoring, coaching, and assistance with creating the structure, process, and innovative marketing plans should invest in sending key staff to the Boot Camp. This years Automotive Boot Camp Experience includes focused “boot camp tracts” on topics such as BDC Process and Management, Video Leveraging, Social Media Strategies, Internet Reputation Management as well as top keynote speakers and group roundtable discussions. The programs will be lead by industry leaders, subject matter experts, and leading dealership employees.

Who should attend?

Anyone in a dealership that is making marketing decisions.  Anyone who is responsible for customer interaction and retention.  Executives and management professionals. The key point is that dealers should be sending both executives and front-line employees to learn together. The  Automotive Boot Camp has attracted industry leaders than will help dealers at all levels implement the next steps in their growth strategy.

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