The executive leaders from PCG Digital Marketing will be speaking at the 2012 Innovative Dealer Summit taking place Wednesday, March 21-22 in Denver Colorado.

Brian Pasch (CEO), Glenn Pasch (COO), Marc McGurren (Partner, PCG Consulting) and Christine Rochelle (VP Operations) will speak to dealers about topics that range from creating the most effective marketing budgets to finding and executing the best digital marketing strategies.

innovative dealer summitBelow is the schedule of topics to be presented by the PCG Executive Team:

  • Brian Pasch- Put Your Marketing Budget on a Polygraph Test
  • Glenn Pasch- How to Implement Change in your Dealership
  • Mark McGurren- People, Passion, Principle, Process & Paying Attention – One Dealer’s Road Map in Becoming One of the Top GM Internet Dealers in the Country
  • Christine Rochelle – Why a Blogger is your smart hire in 2012

The Innovative Dealer Summit is considered one of the premier leadership functions for dealer advancement. Summit attendees will include dealer principals/owners, general managers, senior dealership managers and directors, Internet sales managers, business development managers, F&I managers, key dealership leaders, sales leadership, advertising and marketing consultants, controllers and other key decision makers.

Attendees will learn the latest in innovative technologies from seminars devoted to 30 emerging, compelling topics during the two-day conference. Topics include Internet strategies regarding search engine optimization, dealer reputation management, social media marketing, lead generation and follow-up, and more.

For more information or to register, please visit