Brian Pasch, CEO, PCG Digital Marketing and Marc McGurren, Partner, PCG Consulting, have been voted two of the top ten speakers of the 2012 Innovative Dealer Summit Conference. This is the third year that Pasch has been rated a top speaker and McGurren’s first time speaking at the conference.
Brian’s keynote address, ‘Put Your Marketing Budget on a Polygraph Test,’ demonstrated how dealers could discover the true ROI of their marketing investments. Dealers learned new analytic tools to better understand which investments are returning the most profitable results.
McGurren’s workshop, ‘People, Passion, Principle, Process & Paying Attention – One Dealer’s Road Map in Becoming One of the Top GM Internet Dealers in the Country,’ outlined the best BDC processes to help dealers create effective processes, measurement standards, and intelligent reporting for their business operations.
The Innovative Dealer Summit is considered one of the premier leadership functions for dealer advancement. Summit attendees included dealer principals/owners, general managers, senior dealership managers and directors, Internet sales managers, business development managers, F&I managers, key dealership leaders, sales leadership, advertising and marketing consultants, controllers and other key decision makers.
Attendees learned the latest in innovative technologies from seminars devoted to 30 emerging, compelling topics during the two-day conference. Topics included Internet strategies regarding search engine optimization, dealer reputation management, social media marketing, lead generation and follow-up, and more.