By Wes Germain
YouTube isn’t just for videos; YouTube has become a resource for businesses to be found worldwide. Potential customers use YouTube to find anything from educational videos and product reviews to throwing products in a blender and seeing how durable they are. As a result, adding SEO to YouTube videos has become just as important as adding SEO to your website.
To put it into perspective, the YouTube blog posted the following statistics in January:
Google now owns the top two search engines used in the US. The recent news has made me wonder: What will happen to YouTube’s search algorithm? We have already seen a number of updates to Google’s search algorithm to prevent spammy, irrelevant content. I believe YouTube search will have a similar fate in the future.
From what we know of YouTube’s algorithm, we can assume it takes the following into account: Title, Description, Tags, Number of Views, Rating and Trending. The last three items on that list appear to keep the search results honest. The channel and/or the owner of the videos control the other three factors in the algorithm manually. Over optimization in these areas could be docking your rankings on YouTube and Google.
Here are a few tips to make sure that you’re not over optimizing your video:
Does Google want the +1 button to act like views and ratings in YouTube so results are more reliant on all of its users? Let us know what you think!