By Mandy Saffer
The Association of Strategic Marketing (ASM) will host a two-day seminar in September to educate attendees on social media and marketing. PCG Digital Marketing, a leading NJ SEO company, will have three of their employees hosting seminars and workshops. Christine Rochelle, Brittany Elizabeth Richter, and Stephen Murphy will all be on hand to teach multiple classes on Thursday, September 20, 2012.
The seminar, titled “Social Media for Marketers: From Facebook to Pinterest… and Beyond” will take place at The Atlantic Club Casino Hotel on September 20 and 21. This informative seminar is designed specifically for marketing directors, marketing managers, CMOs, social media directors, social media marketers and other business professionals who are involved in their company’s social media efforts.
Christine Rochelle, PCG’s VP of Operations, will moderate the seminar throughout the first day. In addition, she will lead two workshops from 1:15PM-3:15PM. Her first workshop “Using Pinterest to Generate Traffic and Showcase Company Culture” will teach attendees the basics of Pinterest, best practices and important Do’s and Don’ts to generate more website traffic. The second seminar is titled “Blogging to Supplement Your Social Strategy and the Importance of Social Sharing” is extremely beneficial for those interested in blogging, finding the right program, writing SEO content, and learning creative linking strategies.
Brittany Elizabeth Richter, the Social Media Specialist at this premier NJ SEO company, will also lead two important workshops from 10:15AM-12:15PM. “Google+ for Business” is first, teaching attendees the importance of the social network, how to create an effective content strategy, and tips for best practices. Her second workship will be titled “Human Element of Social Media” and will focus on the Zero Moment of Truth, why the human element is an important key factor in a social media strategy, and how it creates a loyal fan base.
PCG’s Marketing Manager Stephen Murphy will close day one of the seminar with his workshop titled “Crush It On LinkedIn: Building Trust, Relationships and Referrals.” Those who are unfamiliar with the benefits of LinkedIn should not miss this workshop. Stephen will help attendees create on optimized profile to enhance a personal brand, help to build a system to leverage a business network, and become an expert of LinkedIn groups, discussions, and questions.
To join PCG Digital Marketing and the ASM, register for the Social Media for Marketers seminar at www.associationofmarketing.org/ID390000 or call 866-226-0828.