By Ben Jones
The iPhone is quite possibly the most powerful tool you have to develop quick, visually appealing homemade video content. It is amazing that a device originally intended as a phone with music has evolved in to a video camera offering full 1080 HD to its owners. With YouTube, Vimeo and Facebook, self-produced video content is more popular than ever, and is ideal for online video advertising for your business.
Viewers love short, intriguing content that looks and sounds good – which is all possible with an iPhone. Forget those expensive video costs for your next dealership walk around video or deal promotion. Do it with some home cookin’ and upload your own promotional video onto YouTube. With the right tools and accessories to take your video to the next level, you will be happy with the views and engagement it receives.
While the iPhone produces full 1080 HD video, there is obviously an art to video producing and there are some faults to its easy design and the fact that, well, it is a cell phone. However, there are some great tools on the market to make up for its shortcomings.
Because of its lightweight, the iPhone has tendency to produce very shaky video, which is the first thing that will deter a viewer from your content. Every sudden movement and twitch of the hand is easily picked up by the iPhone, and it can create for a very uneasy watching experience. Be sure to pick up a tripod for your iPhone, or better yet the device called The Swivl.
The Swivl is ideal for self produced promotional video as you just stick your iPhone in the stand, and it’ll follow your every move via a small sensor that you wear. Now, you can shoot video of yourself or friends without worrying about who’s going to be behind the camera. Who needs a video crew now?
One big problem with shooting video on your iPhone is the sound quality. It’s relatively useless unless you’re going for that guerilla style video look and sound, which at times can be a good thing for video marketing if you want to capture atmosphere (events).
The AR-4i: Audio Interface from Fostex International offers a solution: a microphone attachment that has both a record and playback option. This attachment essentially acts a small boom mic and is ideal for any video content that you want to sound really clear.
The perfect video accessory for the iPhone 4 to help create the best possible self produced content is the Owelo Bubo. This device is a solid aluminum stabilizer and mount with two grips to hold onto for steady video handheld shooting as opposed to using a tripod. It also comes with a 37mm wide-angle lens and small microphone that connects to the phone’s headphone jack (I recommend using the small boom mic attachment above).
All three of these options are ideal for creating successful video content and are the most practical and necessary of the available iPhone accessories. So get to it and create appealing and engaging video content for your business!