Each week, PCG Digital Marketing recaps all the stories you missed in Internet marketing, SEO, and technology:
Brian writes about how dealers can efficiently manage their budget and get the most out of the services they employ to advertise for their dealership. Finding the right balance is key in whipping an automotive advertising budget into shape.
Laura Bonawits, Test JEFFHASEN for Mobile Marketing Success
A book review from Laura on Jeff Hasen’s “Mobilized Marketing.” It’s a definite that radio and mobile are a match made in marketing heaven. Laura found that out through a few case studies from businesses like Belle Tire and Jiffy Lube.
Dmitriy Gamarnik, Google AdWords Tools Everyone Should Know and Use
Dmitriy explains the importance of a few AdWords tools that anyone can use to improve their paid search/remarketing campaigns and AdWords experience. The My Client Center, AdWords Editor, Display Ad Building & Opportunities, Change History and Placement Tabs are covered.
Phil Mershon, Top 10 Small Business Facebook Pages: 2012 Winners
Social Media Examiner rates the top Facebook Pages for small businesses. There are many great pages to take into consideration when looking for tips and tricks to implement into one our client’s social strategy.
Google is becoming more self-aware in its use of search intent, spelling correction and synonyms to process user search queries. As always, the search engine is attempting to improve user experience but this step may still need some bugs worked out.
Barry Schwartz, Google Update Still Brewing? Panda? Penguin?
Barry Schwartz follows up on last week’s rumors regarding some sort of algorithm update: “I suspect a Penguin refresh. We are expecting the next Penguin update to be jarring and jolting and we know we hadn’t had a major refresh in over three months, since thePenguin 1.1 update”
Michael Martin, Getting to Where Search is Going to Be, Not Where It Has Been
Michael Martin claims that the best way to stay ahead of the game in SEO is to be ahead of the curve. He also explains that ahead of the curve, at this moment in time, is all about search intent, link value and social signals.
Barry Schwartz, Google Search Results: From 10 to 7 to 4?
Google seems to be testing a new way of displaying search results: where there used to be 10 lines of results (or even 7) now appear 4 (in some cases). This really places a lot of focus on site structure and relevance for SEOs.
Jenny Halasz, The Difference in Keyword Research for SEO vs. PPC
Jenny Halasz highlights the differences in keyword research for SEO and PPC. While they can be similar at times, different strategies must be used to shape the most effective route to success.
We all know that Pinterest is a huge driver of traffic. With a new study from Shareaholic, we can show just how huge it is. In August, Pinterest was the fourth biggest traffic source among its publishers with 1.84% coming from Pinterest and 1.37% from Yahoo.