Each week, PCG Digital Marketing recaps all the stories you missed in Internet marketing, SEO, and technology:
Brian breaks down the latest research from the Automotive Head of Industry, Joanne Nichols, from ThinkAuto. Brian highlights four key points from the Google research that will be extremely beneficial to car dealers.
Creating a mobile strategy is key for dealers, as pointed out at the ThinkAuto event this month. Brian explains that dealers must have a compelling mobile website that converts mobile shoppers into showroom ups. Plus, dealers must know that mobile traffic amplifies broken phone processes.
Wes Germain, HTML Formatting and Map Listings On Google
Google has a reputation for making frequent updates to its algorithm. Wes explores a recent change that is impacting small businesses owners and their search results.
Shannon Mudrick, Get Visual With Google Display Ads
Google AdWords is extremely popular and important in order to get text ads to appear in search results. Shannon shows how to take ads to the next level with Google Display Ads, a free and easy tool from Google.
Shawn Hoagland, Securing Your WordPress Site
Securing your website is key to protect it against viruses and SPAM. Shawn offers great tips, advice, and key steps everyone needs to take to keep any WordPress site secure and protected.
Finding a topic for a blog post or press release can sometimes seen daunting, especially when a mean case of writers block sets in. Corey (Hubspot) offers over 15 great sources for content inspiration that are right in front of you.
Randall Beard, Trust in Advertising – Paid, Owned and Earned
A recent Nielsen study shows that all forms of paid advertising, such as TV, print, digital and radio, all showed a gap in the “trust factor” with a majority of respondents. 92% of consumers trust recommendations from people they know. What exactly does this mean? Randall (Nielsen Wire) explains it all.
Google has announced they have renamed the rich snippets testing tool and have improved rendering of the rich snippets. The new tool adds many elements, such as an improved display and a new visual design. Learn all about the new tool from Google from Search Engine Roundtable’s Barry.
SEOMoz’s user Dr. Pete explores the five new “METRICS” from MozCast, which are updated daily. Let Dr. Pete explain Domain Diversity, SERP Count, EMD Influence, PMD Influence and Daily Big 10 and their importance.
PCG’s “Do Good” Campaign
Each week, we will showcase how the team at PCG gives back to the community and donates their time and resources to causes they truly care about.
Mandy Saffer, PCG Digital Marketing Proudly Supports NF Walk
PCG will be walking in the 2012 Central Jersey NF Walk at Holmdel Park in New Jersey in honor of Alex Pasch. The Central Jersey NF Walk will give all donations to the Children’s Tumor Foundation.