Each week, PCG Digital Marketing recaps all the stories you missed in Internet marketing, SEO, and technology:
Mandy Saffer, Five Reasons To Educate Your Dealership Employees
It is key to continue an employee’s education long after their initial training. By keeping employees up to date on the latest industry knowledge, they will build loyalty, inspire new ideas, increase productive and train others, which all results to growing profits.
Don Lampert, Five Reasons Your Company Needs Google Analytics
One of the best tools for a company’s website that’s not only easy but free is Google Analytics. Google Analytics can offer business owner’s vital information to ensure they are marketing to the right people. Check out Don’s reasons why you need to install Google Analytics today.
The Greater New York Automotive Dealers Association (GNYADA) will have Glenn Pasch, COO of PCG Digital Marketing, lead a seminar this month. Glenn will present on Google Analytics at the Center for Automotive Education & Training in Queens on October 16.
Mandy Saffer, PCG Team Members To Teach During 2012 AIP
First Class Educator’s Automotive Internet Program is set to begin in November of 2012. PCG Digital Marketing will lend some of their team members to lead the courses during the coming semester. SEO, content, social media, paid search and IRM will all be taught.
Michael Lizza, Better Attitudes, Better Environment, Better Results!
“As a successful automotive sales professional both on the general employee as well as the managerial level, I can truly say that my attitude at work definitely was connected to my productivity. I have never met a person in sales that did not want to close deals, and build a strong reputation.” PCG Consulting’s Michael discusses how to increase work ethic with a positive environment.
Sean Shoffstall, The Four Relevancy Commandments of Lead-Gen Marketing
It’s not secret that people hate advertising. The MarketingProf’s Sean explains that there is a way to get people to like ads and other messages and that way is with relevancy.
Rebecca Lieb, 7 Inspiring Examples of Real-Time Marketing in Action
Real-time marketing means reacting in real, or near-real time. It’s about relevant messaging, and it’s achieved in social channels by listening to and anticipating customer needs. HubSpot’ Rebecca gives great examples of how real companies are leveraging the power of real-time marketing.
Miranda Miller, 53% of Organic Search Clicks Go to First Link [Study]
Compete.com’s recent analysis of “tens of millions” of consumer-generated search engine results pages from the last quarter of 2011 highlight a few interesting insights for marketers. They found that 85 percent of all listings shown are organic, with 15 percent paid search listings. Overall, 55 percent of search engine results pages have ads. What does this all mean? Search Engine Watch’s Miranda explains.
With the global economy still slumping, businesses and marketers are embracing new methods of social marketing as a way to spread the word in a more reliable, consistent, and cost-effective way. Are you taking advantage of all that the LinkedIn, Facebook, and Twitter platforms offer? Read these quick tips from Sookie of The MarketingProfs to double-check what you’re doing now and identify what you could do better.
Meghan Keaney Anderson, 20 Stats That Explain Why Marketers Still Struffle to Measure Social Media ROI [Data]
Why are many businesses still struggling to report on the value of social media since most sites have been around for years? Meghan of HubSpot gives 20 impressive stats that break apart this question and focus on key challengers that social media marketers are struggling to overcome.
PCG In The Community
Each week, we will showcase how the team at PCG gives back to the community and donates their time and resources to causes they truly care about.
Rockers for Knockers may sound like a VH1 reality show, but it is actually a team for the Avon Walk for Breast Cancer and held a fundraising event in Brooklyn, NY on September 28. Kristen Chiarello of PCG is proud to be a member of the team and supported the fight for the cure at this event.