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What’s Happening In Internet Marketing: October 19, 2012

Each week, PCG Digital Marketing recaps all the stories you missed in Internet marketing, SEO, and technology:


Google Analytics For Car DealersBrian Pasch, Multi-Channel Sales Funnels-Google Analytics For Car Dealers Part IV

The fourth article in Brian’s series on Google Analytics for Car Dealers focuses on the set up of Multi-Channel Sales Funnels. Multi-Channel Sales Funnels (MCSF) can only work if goals are created and enough time has passed that the collected data represents a large enough sample to see trends.


Marc McGurren, What Every GM Needs To Know About Their BDC + Internet Departments [WEBINAR]

PCG Consulting Partner Marc McGurren, a BDC expert, will present an insightful webinar on Thursday, October 25 at 4:00 PM EDT. In this webinar, Marc will walk attendees through the evaluation process and present which metrics are most important for every dealership. Don’t miss out-register for this free webinar now.


Steve Murphy, Finding Inspiration: 4 Places To Look For Blog Ideas

Sometimes the hardest part about writing a blog post is actually thinking of the idea. To help combat writer’s block, Steve has offered 4 helpful places writers can visit for inspiration for their next blog post.


Danny Sullivan, Google Launches Disavow Links Tool

Google has launched a new and widely anticipated “disavow links” tool. The tool was announced by the head of Google’s web spam team Matt Cutts, when speaking during a keynote at the Pubcon conference this week and 45 minutes after his presentation, Google formally announced to tool on the Google Webmaster Central blog. Search Engine Land’s Danny gives all the details about this new tool.


Jason Miller, 5 Tips for Using Google+ to Boost Your Marketing

Google+ is quickly becoming an essential part of any business’ social media strategy. Social Media Examiner’s Jason offers 5 essential tips for using Google+ to enhance any business’ marketing.


GOOG

Barry Schwartz, GOOG Stock & Profits Drop: Webmasters: Panda & Penguin related?

Google’s stock price (GOOG) dropped tremendously on October 18 after the earnings release was leaked and it showed a 20% drop in profits. Search Engine Roundtable’s Barry explores this profit drop and offers his input.


Cyrus Shepard, 10 Dead Simple Tips to Take Advantage of Google+ for SEO

It’s no secret that when engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data and their SEO effectiveness is limited. Google+ is different-find out more from SEOmoz’s Cyrus.


Jim Belosic, Facebook Permissions: What Marketers Need to Know

Have you used Facebook apps to collect data from prospects? Then you need to read this article from Social Media Examiner’s Jim. He explores the ins and outs of Facebook permissions and reveals five key points marketers need to keep in mind.


Brian Massey, Can You Really Increase Conversions By Decreasing Engagement?

In general, engagement is a predictive measurement. It doesn’t tell us how much money we’re making or how many new prospects we’ve identified. In general, a high engagement rate is considered a sign that we are more likely to get more sales or more leads. As it turns out, this is not a very good assumption. Get Search Engine Land’s Brian’s analysis here.


PCG In The Community

Each week, we will showcase how the team at PCG gives back to the community and donates their time and resources to causes they truly care about.

HFCFMandy Saffer, Hope For Children Foundation Supported By PCG Digital Marketing

The third annual Rolling Greens Golf Tournament and Wine Tasting was held recently to raise money for 10-year-old Brandon Kucowski. The event was sponsored by The Hope For Children Foundation of New Jersey (HFCF), which raises money and awareness for children in Monmouth County with serious illnesses. PCG Digital Marketing’s Steve Murphy is a proud member of the foundation and is dedicated to raising funds.

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