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What’s Happening In Internet Marketing: October 26, 2012

Each week, PCG Digital Marketing recaps all the stories you missed in Internet marketing, SEO, and technology:


VDP ViewsBrian Pasch, Do You Know How Many VDP Views Your Dealership Website Generates A Month?

It is no secret that consumers research cars online and that there is a STRONG correlation between inventory Vehicle Detail Page (VDP) views and car sales for a dealer. The more times a dealer’s VDP’s are viewed by in-market consumers, the more likely the phone will ring, an email lead will be submitted, or a showroom up will be generated. Brian gives an easy tutorial for how to setup “Advanced Segments” in Google Analytics.


Christine Rochelle, Real Solutions to Give Real Results for Your Very Real Problems

There are a lot of great digital products in the automotive industry, but not many of them complement one another. If your dealership is collecting many tools, widgets, gadgets, dashboards and more but is not seeing results, there is a solution. Christine explains the new solutions that PCG Digital Marketing is offering to help find the right strategy for your dealership’s problem.


Mike Forgie, Using Events to Drive Traffic Online and Offline

Vintage automobiles have a unique aesthetic appeal and strong following. How can dealerships use the old cars and car shows to their advantage to drive traffic both online and off? Mike offers great advice for dealerships to do just that.


Christine Rochelle, Claim Your Pinterest Business Page

Pinterest is now opening its arms to businesses by offering some business-friendly options on their photo sharing social network. Claiming your business’ Pinterest profile can boost a social media strategy and link building campaign. Christine explains the easy steps to claim your page.


Inbound Marketing

John Doherty, How To Brand and Grow Your Company Through Marketing

It’s no surprise that companies want to grow; companies need to grow and people must understand how to do just that. SEOmoz’s John offers great ways to market your business by producing content, having a spokesperson and more.


Cindy King, 24 Must-Have Social Media Marketing Tools

Are you looking for ways to enhance your social media marketing? Cindy of Social Media Examiner asked a group of social media pros for the hottest and latest social media tools that are being used today. Learn about Slideshare, Cyfe, Cloze and 21 other tools here.


Greg Sterling, Google Introduces Targeting Improvements To Help More Marketers “Get Local” For Holidays

More than 80-90 percent of online consumers do research before buying offline. Google has launched a few ways to improve the search engine, just in time for the holiday season. Check out Greg’s article on Search Engine Land to learn more about these changes and improvements.


Facebook Engagement

Rebecca Corliss, Photos on Facebook Generate 53% More Likes Than the Average Post

There is no doubt we are moving toward a world full of visual marketing. Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Hubspot’s Rebecca explains the impact of photos on generating Facebook engagement and driving website traffic.


Liz Lockard, How to Measure Your Social Media Traffic Using Google Analytics

Measuring social media impact can be overwhelming. A tried-and-true favorite social media measurement tool is Google Analytics. Social Media Examiner’s Liz explains how to measure your social media traffic using Google Analytics.


PCG In The Community

Each week, we will showcase how the team at PCG gives back to the community and donates their time and resources to causes they truly care about.

MSPCAMandy Saffer, PCG And Bethany Wine & Liquors Donate To Monmouth County SPCA

PCG Digital Marketing and Bethany Wine & Liquors teamed up to make a huge donation to the Monmouth County SPCA. The donation of pet food and treats was huge and is greatly needed in the wake of Hurricane Sandy. Read about the efforts of these two companies here.

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