Do you know how to measure IMSA on your dealership website? It is about time that you start looking at this number. Brian Pasch tells you how in this post on the Internet Sales Managers site.
Consumers have been trained by Amazon.com and other online retailers to look at star counts to edit choices. We are constantly using Yelp, Google+ Local, or Urban Spoon to make decisions on where to eat, shop, stay, etc. How does this aspect affect a business’ strategy? Glenn explains and offers way to make a 2013 business strategy ideal.
Wes Germain, Google Webmaster Tools? But I’m Not A Webmaster!
Webmaster Tools has plenty of insights into how your site is functioning as well as how to make improvements. But don’t worry; you don’t have to be a wizard of the web to understand these tools and insights. Wes offers four items that a non-webmaster can use to benefit their digital efforts and improve their website.
SEOmoz’s Rand Fishkin writes, “Ladies and Gentlemen, it has been a tremendously exciting year here at SEOmoz. While our burgeoning engineering team is toiling away on some amazing new stuff, we’ve been busy plotting the future of Moz. Today, I’m excited to announce we’ve taken one big step toward that goal with the acquisition of GetListed, and the addition of David Mihm to the SEOmoz team.”
Janet Aronica, 6 Tips for Creating Content That Spreads Naturally
Using social media and content to market your business isn’t a new concept, but doing just the bare minimum won’t cut it. It takes more effort than simply publishing content and doing typical marketing to reach an audience and gain leads. Janet of Hubspot offers 6 great tips to create content that is easily shared.
Barry Schwartz, Google Updates OneBox Results Design To Match Mobile Interface
Google announced they have updated their OneBox results, also known as quick answer results, to match the mobile and tablet designs they released back in August. The new results are cleaner, take up more space, but also are more interactive. Search Engine Land’s Barry gives his take on the update.
Patricia Redsicker, 4 Ways to Profit From LinkedIn
Perhaps the most important think to know about LinkedIn is that it’s not just a modern Rolodex or a glorified resume. It contains valuable information about contacts that can be used to start conversations and lead to great business opportunities. Social Media Examiner’s Patricia offers 4 ways businesses can thrive with their LinkedIn accounts.
Marty Reardon, 10 SEO Tips to Improve Your Search Rankings—and Your Website
SEO, when done well—with quality in mind—doesn’t just help increase your search rankings; it also improves your entire website from the viewpoint of search engines as well as your visitors. And that, rather than a cheap shot at fooling search engine algorithms, should be the ultimate aim of your SEO campaign. Marty of MarketingProfs offers 10 tips to improve search engine rankings.
Gregory Ciotti, The 5 Most Persuasive Words in the English Language
When it comes to assembling persuasive copy, like any other construction job, you need to rely on your skills, experience, and toolbox. The toolbox of the writer is filled with words including certain words that hold more sway over a decision making process than others. Copyblogger’s Gregory gives his take on the 5 most persuasive words.
PCG In The Community
Each week, we will showcase how the team at PCG gives back to the community and donates their time and resources to causes they truly care about.
PCG Digital Marketing is proud to show off the team full of individuals who are dedicated to giving back to their communities. While supporting charities and fundraising for good causes is frequently done, some team members spend their time helping out in different ways. Project Manager Matt Shanley volunteers with the Toms River Basketball Association and is proud to mentor young kids.