By Mandy Saffer
December 10, 2012 kicked off a series of free seminars at the PCG Digital Marketing office aimed towards helping local NJ businesses manage their online reputation. The Go Digital! workshop teaches business managers and owners how to build a successful online presence for their brand and maintain a positive reputation.
The first of six workshops focused on why digital marketing and an online reputation are important for any and every business. COO Glenn Pasch started the event discussing key points as to why this is something every business needs to do. Client Account Manager and Social Media Specialist Brittany Richter continued the workshop by teaching attendees why social media is an important element in connecting with customers. Finally, CEO Brian Pasch explained and discussed how to grow a business and make it thrive.
“The event was a success in terms of helping educate local businesses,” explained Glenn. “We connected with some great organizations and look forward to continuing this program in 2013.”
Attendees at the event were given valuable tools to help them begin to grow their online presence. One handout showcased the ultimate reputation management checklist to instruct businesses to focus on visibility, engagement, incentives and monitoring. Another handout offered an example social media content calendar, which will help businesses get started on the road of social media and capturing more engagement.
“It was exciting to see people who are eager to learn and use these digital marketing practices to their advantage,” said Brittany. “We all hope these businesses can take their online presence to the next level with the tools we gave tonight.”
Five more workshops will be held in the Eatontown, NJ office of PCG Digital Marketing during 2013. From January to May, topics will include “Building A WordPress Website,” “Social Media Marketing,” and “How to Measure Your Efforts.” Stay tuned for information about January’s free session.