Wes Germain, Inspiration or Motivation? What to Choose and Why
What is inspiration and motivation? These words are often used interchangeable, but they mean two different things. PCG’s Wes breaks down the two terms and explains how to motivate and why you should inspire.
Dealers who outsource their Adwords management have more options if they want to implement inventory based advertising, which has proven to be very efficient when setup properly. Brian offers screen shots on how the new system works and how you can spur your creativity.
Tanner C, How To Blog Successfully About Anything
In order to create a successful blog, you have to be passionately curious about the topic you’re covering. Without passion, blogs won’t have as much value or meaning and may be uninteresting to readers. Tanner from SEOmoz offers great tips to write copy you’re passionate about.
Juliette Kopecky, An Investigation Into the ROI of Direct Mail vs. Email Marketing
Marketers are often faced with a do-this-or-do-that decision when planning strategies. There’s no limit to the number of channels and marketing tools available and sometimes marketers are forced to make tough choices. Hubspot’s Juliette investigates direct mail vs. email marketing.
Christian Gulliksen, How Much Do You Know About LinkedIn?
LinkedIn has its proponents and detractors. Half of LinkedIn users have bachelor degrees and nearly 30% have graduate degrees. Find out other great stats you might not know about LinkedIn from Christian of MarketingProfs.
Greg Sterling, Reports: Tablet Paid-Search Spend Surpasses Smartphones
Two new reports from Marin Software and IgnitionOne capture a range of Q4 paid search ad spending data. The IgnitionOne report, focused on the US market, shows that mobile devise now account for 18% of total paid-search budgets while tablet metrics grew dramatically faster than those for smartphones. Find out more from Search Engine Land’s Greg.
Are you looking to improve the results of your social media marketing? You should because measuring social media performance is key to getting great results. Social Media Examiner’s Ian dives into three analytic tools that will help improve results on social media.
Barry Schwartz, Google’s New Advanced Power Searching Class
Google has been offering a power searching class for some time now. But now Google is offering an advanced version called Advanced Power Searching. The course is also taught by Google’s Dan Russell. Search Engine Roundtable’s Barry breaks down this important course.
Google Authorship is extremely important in which Google’s search engine rankings are influenced by Author Rank. Google Authorship basically amounts to the biggest shakeup in search since the link. Copyblogger’s Brian explains.
Facebook is the leader in 127 of the 137 countries observed, according to a new report by the Los Angeles Times. The biggest recent growth area is Asia, which now has 278 million Facebook users. Learn more about Facebook’s growth by Mashable’s Zoe.