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What’s Happening In Internet Marketing: January 18, 2013


facebook-reach-dropsDarrah Raneri, Increase Your Facebook Reach With Text-Only Posts

For the past few months, businesses have raised concerns over the unexpected drop in Facebook’s total reach. This sudden shift is due to changes in EdgeRank, the algorithm that determines how often and where fan pages show up in a user’s news feed. EdgeRank has also recently taken into account negative feedback as it relates the visibility of content on a Facebook user’s news feed. Learn how you can increase Facebook reach from PCG’s Darrah.


Christine Rochelle, New MySpace Touts Apple Design, No Ad Clutter, and Lots of Justin Timberlake

The new MySpace has officially been launched and the music-centric site offers things everyone should be paying attention to. There many new aspects of the revamped social site that are important for any business in any industry. PCG’s Christine breaks down the new MySpace, with a little help from Justin Timberlake.


spotlight-awardPCG Consulting, Nominate New Products & Services For A Spotlight Award At NADA 2013!

The Spotlight Awards will be presented at this year’s NADA Convention & Expo and will honor 5 companies who launched a new product or service and the convention. PCG Consulting is proud to honor 5 winners and name one of them the “Best in Show.” Applicants can nominate themselves early to guarantee they’ll be reviewed by PCG Consulting at NADA 2013.


Brian Pasch, Nimble Digital Marketing Campaigns Give Dealers An Edge When Storm Hits

Dealerships who have digital marketing campaigns running, know that banner advertising can be used in retargeting lists as well as targeting customers based on their behavior.  Did you know that Google needs anywhere from 24 to 48 hours to approve new banner ads? With this in mind, PCG’s Brian offers great advice for dealers for their paid search strategy.


av-choose-what-to-advertiseAndrea Vahl, 5 Facebook Ad Tips to Maximize Your Facebook Campaigns

Have you tried the new Facebook Ads interface? Are you interested in getting more bang for your buck when it comes to advertising? Let Andrea of Social Media Examiner show you five ways to enhance your Facebook Ads.


Matt McGee, SEO For Facebook Graph Search? Facebook Has Some Tips

With the recent announcement of the new Facebook Graph Search, many business owners will eventually be wondering “How do I make sure my business gets found in Facebook search?” Not to worry, Facebook has already shared a few tips to help make that happen. Search Engine Land’s Matt dives into this important new aspect of Facebook for business.


Writing ApparatusCorey Eridon, How to Cultivate a Content Culture at Your Company

Hubspot’s Corey has found that marketers who are most successful at sustaining a rapid pace of high quality content create are the ones who have fostered a content culture within their organizations. This great blog post can teach those who are trying to start a business, grow a marketing department, starting at a new job or are trying to shift a company’s attitude toward content creation how to create a content culture within a company.


Barry Schwartz, “My Best Day Ever…” Doodle 4 Google Competition Opens

Everyone loves Google’s Doodles and Google has recently opened up the 2013 Doodle 4 Google competition. This year’s theme is “my best day ever…” and the doodle should represent what the submitter’s best day ever would be. Search Engine Roundtable’s Barry explains more about this exciting contest.


solomoTodd Wasserman, Hottest Buzzwords of 2013 Get Illustrated on This Tumblr

Are you familiar with the term “SoLoMo?” How about “the Internet of things” or “crowdsourcing?” If you’re stumped over these words, check out the hottest buzzwords for this coming year from Mashable’s Todd.


Georgina El Morshdy, 30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience

Your content is good. You know your material. You know how to put words together in a way people want to read – you’re nearly there. No matter how strong a writer may be, they won’t grow the vibrant audience that supports a business until they’ve mastered the “know, like, and trust” factor. Learn all about this from Copyblogger’s Georgina.

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