The annual Digital Marketing Strategies Conference (DMSC) will be held on February 5-7, 2013 in Orlando Florida. This exciting conference, hosted by First Class Educators, is taking place right before the NADA Convention & Expo in the beautiful Hyatt Regency Orlando International Airport. This conference is unique in that it is focused solely around helping dealerships sell more cars, and everyone in attendance is sure to leave with knowledge and a fresh perspective for their dealership.

Google, Facebook, AutoTrader, TrueCar, Kelly Blue Book and many other big name companies will lead important workshops during DMSC 2013. To really help attendees get the most bang for their buck, DMSC is hosting speakers and companies that won’t be at this year’s NADA. Glenn Pasch, COO of PCG Digital Marketing, is thrilled to be hosting two key workshops during the conference.

GlennThe first workshop titled “Big Data Without Action means… NOTHING!” focuses on analyzing the data dealerships receive in their weekly, monthly and yearly reports. The goal is to understand what the most important data is that dealerships should be looking at in order to drive the dealership toward success. Glenn will help attendees take their data and help create processes and procedures that they can implement in their dealerships to drive success.

Glenn Pasch Of PCG To Speak At DMSC 2013

Glenn’s second workshop titled “Take The Mirror Test. What Do You Really Look Like?” encourages attendees to hold a mirror to their dealerships to see in what areas they rely on hope. Those who choose this workshop will learn how to look what what’s happened in their stores, help understand why the results are happening and can learn what behaviors are causing them. They will also be taught how to change behaviors within the dealership to help improve staff to boost sales.

These are two of the 38 workshops being offered during DMSC 2013. Other presentations will discuss BDC, CRM, Social Media, Paid Search, Mobile, Sales, Advertising, Service and much, much more. Every workshop provides a hands-on, interactive learning experience that is guaranteed to teach attendees the things they need to know to make their dealerships successful.

With a limit of just 250 attendees, spots are filling up quickly. Register now to reserve a spot and get started on the road to helping your dealership sell more cars.

Visit to register or call First Class Educator’s Carrie Hemphill at 908-601-6475.