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What’s Happening In Internet Marketing: February 15, 2013


oreo tweetJamie Paton, A #LightsOut Social Media Strategy

One tweet, four words, and a photo. That’s all it took for Oreo to make one of the biggest advertising dunks (pun intended) on social media during the 2013 Super Bowl in New Orleans. PCG’s Jamie explains what all marketers can learn from America’s favorite cookie and how this marketing strategy lasted longer than the Super Bowl blackout.


PCG Consulting, Peter Saydak from Dilawari Group Wins ROI-BOT Photo Contest

The social media sensation of the 2013 Digital Marketing Strategies Conference (DMSC) and the 2013 NADA Convention was a newcomer named Roy; the popular mascot of ROIBOT Software LLC. Dozens of photos were created with the robot associated with a new product unveiled at the automotive conferences. PCG Consulting has named Peter Saydak the winner of the first ROI-BOT contest-see his award-winning video here!


jim-and-roiPCG Consulting, ROI-BOT Photo Contest Announced

The success of the ROI-BOT Photo Contest in Orlando has encouraged PCG Consulting to run a second contest with the winner to be announced at the 2013 Automotive Boot Camp in Philadelphia, May 14-16.  Learn about how you can win up to $2,000 in prizes here!


First Class Educators, Dealers Looking For Hands On Training Commit To Boot Camp

The pace of change in the automotive retail industry has not slowed and neither has the need for hands on skills training for dealership personnel.  First Class Educators is proud to host the 4th Annual Automotive Boot Camp in Philadelphia, May 14-16th. Learn more about the curriculum for this year’s Boot Camp here.


google-links-featuredBarry Schwartz, Google’s Cutts On How To Locate Unnatural Links Pointing To Your Website

Google’s head of search spam, Matt Cutts, released a video explaining how a webmaster can locate which links pointing to their website is “unnatural.” As many know, Google has been sending unnatural link warnings to Webmasters for about a year now. Webmasters should act when they receive this email; they should remove the unnatural links. What happens if you really do not know which links pointing to your site are unnatural? Google’s Matt Cutts gives you two ways to discover these links in this great article from Search Engine Land’s Barry.


Alex Moss, Use Google Docs to Manage your Digital Projects, from Freelance to Large Agency

For anyone in need of some serious organization, Google always has a product available. Google Docs is a great way to manage all digital projects, no matter how big or small a company may be. SEOmoz’s Alex explains how any business can better themselves with the help of Google Docs.


ic-glyder-view-share-messageIan Cleary, 3 Tools to Better Manage Your Social Media Presence

Do you want to make more efficient use of your time on social media? Are you looking for tools that will help you manage your social media efforts? In this article Social Media Examiner’s Ian offers 3 tools to enable you to become more efficient and effective with social media.


Paul Springer & Mel Carson, 10 Lessons From Digital Pioneers on How To Become a Digital Success

If you could speak to the brains behind the TED Talks videos, Google’s Webmaster community, my.barakobama.com, the Net’s most successful advertising entrepreneur, and a celebrity Tweeter with some 5 million followers, what do you think they would advise? Not what you’d expect. Paul and Mel of MarketingProfs have complied 10 lessons from pioneers in the digital age.


valentines-marketing-campaignsCorey Eridon, 5 Valentine’s Day Marketing Campaigns That’ll Warm Your Heart

Love, flowers, chocolate, bla bla bla …Where are the marketing results?! Marketers should be interested in merging popular holidays like Valentine’s Day with their marketing strategies. Hubspot’s Corey has complied 5 companies that created ways to leverage the holiday in their marketing efforts.


Lauren Drell, 6 Apps That Make Mornings More Manageable

More often than not, you’ll meet business professionals that are not morning people. Those who love to hit the snooze button and who are always running late. Mashable’s Lauren has found 6 innovative apps that can help anyone become a morning person and help you to be on their game for a work day ahead!

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