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What’s Happening In Internet Marketing: February 22, 2013


DrivingSalesPCG Digital Marketing, PCG Digital Marketing Presented with DrivingSales Dealer Satisfaction Awards

PCG Digital Marketing is the recipient of a “Top Rated” SEO award in the fourth annual DrivingSales Dealer Satisfaction Awards, presented at a special event in conjunction with the 2013 National Automobile Dealers Association (NADA) Convention & Expo. “PCG is very honored once again to receive a DrivingSales Dealer Satisfaction Award. This award means a lot because our clients were the ones who voted for us,” says Glenn Pasch, CEO of PCG Digital Marketing.


PCG Digital Marketing, Christine Rochelle Presents Social Media Webinar For Dealer Marketing Magazine

Dealer Marketing Magazine is known for having some of the best thought leaders in the automotive industry write and speak for the magazine. On March 5, 2013 at 11:00 AM, Christine Rochelle, VP of Operations for PCG Digital Marketing, will host a webinar to help attendees create a cohesive and effective social media strategy.

In this webinar, Christine will focus on four elements that can create any dealer’s social media and online presence to the next level: Facebook, Twitter, Google+ and blogging.


seo in 2013Jamie Paton, Digital Marketing In 2013: SEO

Now that it’s the end of February, we’re sure you’re tired of the lists of the new trends for 2013. In an ever-changing industry like ours, it’s important to keep an eye out for new strategies, emerging trends, and paradigm shifts. But rather than spend time guessing which black and white animal will represent the next Google update (skunk, Dalmatian, zebra?), Jamie chats with Matt O’Such, PCG’s lead SEO Specialist to determine just that.


PCG Consulting, 2013 PCG Spotlight Awards Announced

PCG Consulting has announced the six winners of the 2013 PCG Spotlight awards.  The PCG Spotlight Award recognizes the most exciting products at the automotive industry’s largest trade show, the National Auto Dealers Association (NADA) Convention.  The 2013 NADA Convention was held in Orlando, February 8-11 with over 600 companies exhibited and over 1,500 products showcased.


dealers-need-to-become-vdp-factoriesBrian Pasch, Dealers Need to Become VDP Factories

A key theme from DMSC and NADA was “Dealers need to become VDP factories!” Research presented from Cobalt and Autotrader at DMSC independently confirmed that the highest correlation to dealership car sales trends, was the number of Vehicle Detail Page (VDP) views on their inventory. Read more from PCG Consulting’s Brian about this important correlation.


Sonia Simone, 7 Tips for Falling in Love with Your Blog All Over Again

Ever get to a point with your blog and your content marketing strategy where you’re just … worn out? You don’t want to quit … but you do want to get some of that old magic back, the way it was in the early days. Copyblogger’s Sonia offers 7 tips to help get your blog back on track.


rh-zmot-sources-usedRuss Henneberry, How to Attract More Customers With Content Marketing

Are you looking to attract prospects, convert them to customers and keep them coming back? Then social media and content marketing are a match made in heaven. The key to success is to make the connection between content marketing and social media. Social Media Examiner’s Russ takes a look at the content needed to get your marketing to that lucrative intersection.


Angela Natividad, Social Media Tools Galore, a Vine Resume, the Burger King Hack… The Week in Social Media #SocialSkim

Learn the “science of the Harlem Shake,” see the first-ever Vine résumé, and score the story—and insights—on the Burger King Twitter hack. Also, we’ve got tools in droves: PinAlerts for Pinterest, Curalate for Instagram/Pinterest/Facebook campaign creation and analysis, SendTracker for SlideShare, Twitter’s lead-gen advertising card, and Facebook Nearby. MarketingProfs’ Angela explains everything that happened in social media this week.


social-media-virtual-workshopRachel Sprung, To Do’s and Don’ts of Using Vine of Marketing

Vine. It’s the latest social media feature available on Twitter. Released on January 24, companies have already started to cozy up to the new, six second video feature as part of their social media content strategy. With it being so new, however, it may be difficult to tell what the best practices are. Hubspot’s Rachel delves into what to do and what not to do with Vine and your company’s marketing strategy.


Bob Al-Greene, 10 Things You Didn’t Know Chrome Could Do

Since its release in 2008, Chrome has grown into a dominant browser — as of November 2012, some estimates put it as high as 35% usage share. Mashable’s Bob offers 10 great insights to Chrome that you might not know about.

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