Welcome to our special Social Media edition of the Weekly Digest! See everything that’s happened this week in the world of Social Media!

SocializeGoogleAdMichael Stelzner, 10 Ways to Use Social Media to Promote an Event

Are you wondering how to promote an event with social media? Whether you have a small local gathering or a large conference, social media can be used to get the word out in a powerful way. In this article Social Media Examiner’s Michael reveals 10 creative ways to use social media to increase your chances for a gangbuster event.

Daniel Sharkov, 4 Advanced Social Media Marketing Strategies For Bloggers

Social media has emerged as an equally important aspect of businesses’ marketing strategy, irrespective of the industry and size. Having a social media presence is no longer enough, you need to engage with your target market, create a buzz around your business, inspire brand loyalty, find collaboration opportunities and convert your fans into customers. This article offers a list of advanced strategies that can help you do all this and more.

NimbleIan Cleary, A Daily Routine For Social Media

Social media marketing takes up far too much of your time.  It’s frustrating, it’s hard to keep up and interferes with other work of higher priority! But if you have a good daily routine and the right tools you can save a significant amount of time. Razor Social’s Ian offers a great routine with a wide range of tools.

Todd Wasserman, Facebook to Serve Up Ads Based on Your Offline Shopping Habits

Facebook will now be able to target some ads based on your offline shopping habits thanks to some partnerships it announced on Wednesday February 27. As Facebook explained in a blog post, the deals let advertisers target by generic product segment: “We will work with these select third parties to create pre-defined targeting categories on Facebook. Businesses of all sizes will now be able to target categories like “soda drinkers” or “auto-intenders.” Mashable’s Todd explains the latest Facebook development.

step-by-step-guide-to-linkedins-new-company-pagesElizabeth Rosenthal, 7 Social Media Tools Salespeople Should Keep in Their Back Pockets

Inbound marketers have jumped on the idea of using social media to spread content, and generate traffic and leads. But is your sales team making the most of all the social media tools and features out there? Maybe. Maybe not. Hubspot’s Elizabeth offers a tour on some of the social features you may — or may not — know about that could help close some more sales before the end of the month.

Annie Colbert, 12 Standing Ovation-Worthy ‘Five Word TED Talks’ on Twitter

TED comes back this week to inspire, delight and make people clap at Power Point slides. Twitter celebrated the return of inspiration seekers’ favorite conference with a 2013 version of the hashtag “Five Word TED Talks.” Why bother listening to an entire TED talk when you can get the basic gist in a couple seconds? Answer: Don’t bother. Check out the top 12 tweets from Mashable’s Annie.

growth-in-social-inc-500-umass-dartmouthLenna Garibian, Inc. 500: LinkedIn Replaces Facebook as Top Social Tool

LinkedIn is the most popular social media tool among the nation’s fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research. More than 8 in 10 companies listed on the 2012 Inc. 500 (81% of them) use the professional networking site, up from 73% a year earlier. Learn more about LinkedIn’s popularity from MarketingProfs’ Lenna.

Amy Porterfield, How to Generate Leads with Video Marketing

Do you want to attract high-quality leads with social media? Many business owners see a drop-off in new leads because they stop thinking strategically about conversions. One way to enhance your social media marketing is to create a short, shareable social video—and implement a strategic “mini-campaign” around it to drive opt-ins. In this article, Social Media Examiner’s Amy shows 3 ways to supercharge your social media marketing with video.

demo-analytics-toolsBrittany Leaning, How to Know When to Pull the Plug on a Social Network

So, you want to stop wasting so much time, money, and resources on your social media marketing efforts. But, undoubtedly, you’ve heard numerous social media “experts” say, “You need to be on every single social network!” Well, that’s terrible social media advice, and you should simply ignore it. Hubspot’s Brittany tells you what you need to know first to decide if it’s time to cut out a social media network.

Christine Erickson, Emojis in Real Life Conversation Is Hilarious and Scary

Imagine a world where universal language brings everyone together. Where everyone can communicate without the issues of language barriers. Welcome to 2013, where GIFs are like punchlines and emojis serve as punctuation. YouTube user Molly Mulshine pokes fun at our lack of actual text while texting. The video features two girls holding a fairly normal conversation in real life, using emojis mixed in with dialogue and is sure to put a smile on your face for the rest of the day!

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