What’s Happening In Internet Marketing: March 8, 2013

PCG Digital Marketing, Blow Away The Competition With Special Spring Pricing

Car dealers will have the opportunity to spring into action thanks to this special offer from PCG Digital Marketing. For the month of May, we’re offering Special March Pricing on our SEO, SEM and Content packages. Click this link to fill out a form for more information.

Jamie Paton, Digital Marketing In 2013: Social Media

By now social media should be an integral part of your digital marketing strategy. After all, it doesn’t pay to be a wallflower. Just within the last year we witnessed the rise of Pinterest, the explosion of Instagram, and of course the increased integration of Google+ into everyday Google use. PCG’s Jamie sat down with the Social Media Specialist, Darrah Raneri, to discuss the important social media strategies for 2013.

Jim Belosic, 5 Tips to Enhance Your Facebook Graph Search Ranking

Do you want to know how to help your Facebook Page appear higher in Facebook search and beyond? With the new Facebook Graph Search, this is a good time to revisit your page. Social Media Examiner’s Jim gives five steps to make your Facebook Page more searchable and visible.

Anna Attkisson, How Google+ Can Boost Your Business

Google’s algorithm that informs how search results are ranked constantly evolves. However, one element is clearly important: how your business fares on Google+. So in case 250 million users, 150 million of which are active, isn’t enough reason to entice you to incorporate Google+ into your company’s social media marketing, ranking higher in search results is definitely a reason to get involved. Mashable’s Anna offers great insight as to why Google+ can boost a business online.

Lenna Garibian, Video Viewing via Mobile Doubles; Live Content Still Favored

People are watching more video content with their mobile devices. The proportion of total time spent watching online video via tablets and smartphones reached 8% at the end of December 2012, double the 4% recorded a year earlier, according to the 2012 Year-End Video Index Report by Ooyala. MarketingProfs’ Lenna explains this exciting development.

Jessica Donlon, A Stress-Free Approach to Adopting New Marketing Technologies

The rate of change in marketing technology — continually accelerated by all the new innovations we see every day — has created growing demand for tech-savvy marketing professionals who know how to research, select, manage, and integrate a diverse collection of tools. Hubspot’s Jessica outlines seven steps marketers can take to easily weave new technologies into their marketing strategy.

Samantha Murphy, Google+ Rolls Our Design Changes Ahead of Facebook ‘New Look’ Launch

Google+ has rolled out new features for its profile and pages, including a “Local” reviews tab and larger cover photos, one day ahead of Facebook’s big News Feed announcement. The company announced in a Google+ post on Wednesday that users will gradually start to see some new features added throughout the social network. Among the changes is a new tab for local reviews — a move in line with Google’s efforts to expand local search across its platforms.

Desmond Wong, 8 Businesses That Nail Social Media Brand Consistency

Most inbound marketers aren’t using just one social network. They’re using, like, five. Presences on Facebook, Pinterest, Twitter, Google+, LinkedIn, YouTube, Quora … probably some others I haven’t even heard of yet … are all more or less the norm for most marketers. Hubspot’s Desmond has collected 8 businesses that totally nail their brand consistency across social media platforms.

Dr. Pete, The Google AdWords Landscape (Infographic)

We tend to think of AdWords as the domain of PPC specialists, but it’s becoming clearer and clearer that Google’s SERP advertising has a huge impact on the position and effectiveness of organic results. Dr. Pete of SEOmoz offers an informative infographic on the latest Google hot topic.

PCG In The Community

Each week, we will showcase how the team at PCG gives back to the community and donates their time and resources to causes they truly care about.

Mandy Saffer, Monmouth University’s Communication Career Day Invites PCG Digital Marketing

On Tuesday, February 26, 2013, three members from PCG Digital Marketing’s team traveled to Monmouth University to participate in the annual Communication Career Day. Christine Rochelle (Vice President of Operations), Lisa Salabritas (Content Manager) and Mike Forgie (Creative Specialist and Monmouth University Alumna) were all thrilled to be invited back to participate in this important day for another year. Check out the recap of the event here!

PCG Digital Marketing

PCG Digital Marketing is an award winning digital agency headquartered in Eatontown, NJ. We help our clients get found online through innovative search, social and online advertising campaigns. For more information, visit our company page.