By Mandy Saffer
At PCG, we consider ourselves thought leaders in the world of digital marketing. We’re determined to provide our clients and loyal fans with the tools and strategies they need to succeed.
Now we’re turning the tables in order to help businesses with the wildly popular upcoming holiday – St. Patrick’s Day. We have no doubt businesses around the country will offer fun, holiday themed sales and specials to attract more business. We wanted to reach out to those businesses and offer them tips on what NOT to do this St. Patty’s Day.
Don’t… advertise giving customers a pot o’ gold. They say there’s a pot of gold at the end of every rainbow. In case it’s a rainy day this Sunday the 17th, don’t tell your customers there’s a pot of gold hidden somewhere in your store. Chances are, you’ll have shoppers show up ready to hunt down the treasure, resulting in a messy showroom and dug-up storefront.
Don’t… offer shoppers a complimentary glass of Guinness. Although this is the beer of choice to consume on St. Patty’s Day, don’t offer it to your customers (unless you own a bar). No car dealership wants their shoppers downing a glass of beer before taking the hottest car on the lot for a test drive. No appliance store would enjoy slightly intoxicated customers trying out stoves and blenders. Also, skip the Bailey’s Irish Crème in the pot of coffee in the waiting room.
Don’t… dye everything green. Sure, wearing green is customary on St. Patty’s Day. Put up some decorations around the store, encourage the staff to wear the bright color and maybe even buy some green bagels, but leave it at that. No one wants to see green wedding dresses, green hairdos, green floor tiles and green windshield wiper fluid. Celebrate in style without over doing it.
Don’t… pinch your customers for not wearing green. This tradition is fun among friends. You see a close pal not wearing green on the holiday and you give them a little pinch. Leave this tradition at home. Chances are, there will be some brave customers who don’t wear green while shopping at your store. Stop the temptation and keep your hands to yourself! If you need a little more explanation, Google “harassment lawsuits.” In fact…
Don’t… get 1000% into the holiday spirit. If a customer comes into your shop wearing a “Kiss Me, I’m Irish” shirt, don’t kiss them. Simple enough.
Every business should keep these important tips in mind while prepping for the holiday in their store. Be smart, use these tips and may the luck of the Irish be with you and reflect in your sales numbers!