By Mandy Saffer
The latest change shows that Google+ is still trying to join the ranking of the “king” that is Facebook. Despite their efforts in April of 2012 and over 390 million active Google+ users, the social media platform hasn’t gained quite the momentum as other social networks. (How do we know? Ask your grandma if she knows what Facebook is. Then ask her if she knows what Google+ is.)
Now, with their new layout, businesses can take advantage of the improvements to the page design and features. Here are the top three things you need to know about the new Google+.
1. A New Layout
The most recognizable change to the Google+ layout is the design. Google has seemingly adopted the timeline-esq layout of Facebook and now users can view their profile page and feed in one, two or three columns, depending on screen resolution. The text also seems to be larger, making it easier to read and less strenuous on the eyes.
While on the home screen, users can also choose to show posts from specific circles, rather than everyone from their circles at once.
While users could include hashtags in posts with the old layout, their function was not completely clear or easy to use. With the new Google+ layout, users can browse posts that share a hashtag without leaving the profile they are currently on. They are able to see multiple posts with the same hashtag and will even be prompted to explore related hashtags.
For example, one dealership used the hashtag #UsedCarsInOrlando and when clicked, Google+ invites the user to explore a similar hashtag, #UsedCars. This new feature is a great way for businesses to have their product or service seen by a greater audience who is interested in what they offer.
3. Bigger, bolder posts
While scrolling through the home feed or a profile, users will notice that some posts will be larger than others. Google+ has taken a cue from Facebook and have made certain posts larger on the home feed, which resemble a highlighted post on a Facebook page. In addition to the larger posts, pictures on the feed are bigger and the font size seems larger.
Unfortunately, the cover photo has not decreased in size and is still obnoxiously large. Other than that, go explore the new Google+, add to your circles and start +1-ing! Check out the video below by Google+ for a quick peak into the new layout.