By Sam Dillon
As you probably already know, SEO is all about quality and user friendliness- not quantity and keyword stuffing. Google has really been cracking down on “black hat” SEO-ers over the past few years and that, seemingly, will continue from here on out.
One of Google’s most recent updates continues its quest to promote quality content on the web. According to Matt Cutts, head of Google’s Webspam team, the newest Penguin webspam algorithm was completed last month on May 22nd. This update is another way for Google to continue to ensure that ranking websites have relevant content, no keyword stuffing and that they generally make sense.
Bottom line: Spammers should (continue to) beware!
For more information on the new update, which Google is internally calling Penguin 2.0, check out the team’s blog post, “Another step to reward high-quality sites.”
How to Write Quality Content
Wondering how to write quality content for your website or blog? It’s simple- just think of the user. Google’s algorithms are in place to provide Internet searchers with quality websites that answer their questions and provide an overall great user experience.
Be sure to write useful and relevant content. Most clients I handle, for example, are automotive companies. In this case, my job is to think, “What would car shoppers and drivers like to know about? What would make this web page easier and more enjoyable for them?”
Pieces that inform shoppers about potential vehicles, articles about why your car needs an oil change or letting shoppers know about sales is all useful information; it is material that shoppers and drivers may find useful and will take the time to read.
This type of information is also relevant. We aren’t spamming users with links connecting to home loans, for example, when they are looking for a new vehicle.
What do you think your target market would like to read about? Be creative and think outside of the box.
Also, be sure to make it user friendly. Take for example the use of keyword anchor text. In the example below, which type of linking would you as a user rather see?
Both of these links were found in the same article. The “click here” anchor text is clear, helpful and user friendly, more so than the plain old “Virginia collision center” keyword linking. In the later example, users know exactly where they are heading; when they “click here” they will get directions to the dealership.
Simple steps, like mixing up your links to include easy-to-follow directions as in the example above, can help to increase user friendliness. We know which is best for SEO, but which is better for the user? If your users can easily interact with your website or posts, you are doing great.
Just remember, write for the user instead of the search engine and you will be on your way to better SEO.
To be sure you are not publishing content that will be considered spammy, check out Google’s quality guidelines here.