Wes Germain, PCG Digital Marketing: The 5 Basics of Successful SEM Campaigns
Whether you just launched your campaign or have a few months under your belt, learn how to beat your competitors using Search Engine Marketing. PCG’s SEM specialist Wes Germain explains how to fine tune your SEM efforts in order to broaden your market.
Derek Halpern, Social Triggers: The Business Boosting Power of Thank You
Your parents taught you to say “please” and “thank you” for proper manners, but Derek Halpern revels the alternative motive for saying “thank you” to your customers. Through psychological studies, it is proven this simple phrase has the potential to have a great return on your customer outreach.
Ginny Soskey, HubSpot: 6 Types of Facebook Posts That’ll Help You Generate Leads
These simple, but often overlooked, tips will help you generate leads using Facebook. The best part about this post is it is part of a larger eBook you can download called “How to Generate Facebook Leads.”
Instagram: Instagram 4.1 with Video Importing
Last month Instagram announced the incorporation of video to the popular photo sharing app. As the masses flooded the feeds with new 15-second videos, the only downfall we could see was not being able to incorporate old videos. Now, we can import all of our videos into 15-second clips.
Shea Bennet, Mediabistro: What Customers Hate About Social Brands
Yes, you should be active on social media. Being a social brand will help you gain loyal customers and manage your reputation. However, you are using what is primarily a personal outlet for business purposes, and there are some things your customers hate about that.
Demian Farnworth, Copyblogger: 3 Ways to Get What You Want by Giving People What They Want
It seems so basic. Simply give people what they want, so you can use that as leverage for what you want in return. However, we aren’t going to just give everyone money so they can buy our products or services. Use these tips to find your customers’ desires, and use them to help connect.
Rand Fishkin, Moz: SEO’s Dilemma – Link Building vs. Content Marketing (Video)
Who is the audience you want to reach, and what channel are they using? Should you be doing a general push? The best way to choose is to think holistically and about the long term. You also don’t always have to pick one.
Molly Mulshine, BetaBeat: Pinterest Makes Itself Useful by Notifying Users When Pinned Items Go On Sale
You may have dismissed the platform in favor of larger social networks, but it is time to stop ignoring Pinterest. Pin your products to boards, so when others repin them they will be notified when you put them on sale. Pinception, starring Leonardo DiCaprio.
Jeff Sieh, The Social Media Hat: The Seven Habits of Highly Effective Google Plussers
This highly very popular article was published on July 19th, 2013 and has recently got a reboot for those who want put little effort into learning great tactics. Enjoy the video below, and click on the link above for the original article.