Mandy Saffer, PCG Digital Marketing: Honda Hints At Twitter Search & Respond
No, when you get in an accident DO NOT Tweet anyone. This search and respond is focused on businesses finding Twitter users speaking about their brand or product, then responding to those users. Take a tip from Honda, and do it right!
Brian Pasch, DrivingSales: Google Publishes a Case Study on Jack Wilson Chevrolet
PCG Digital Marketing is pleased to be the first automotive marketing agency to have an official case study published by Google involving their Wildfire platform. Jack Wilson Chevrolet is using PCG’s social media team to increase their website traffic, social media engagement, and car sales, and you can see the results here.
Lee Odden, Top Rank Blog: Business Blogging in a Content Marketing World – 5 Steps to Success
The phrase “Content Marketing” has been buzzing around the digital world lately. The point of content marketing is that in order for business blogs to be successful, they must be as direct as possible to the consumer.
Will Critchlow, Moz: The Future of User Behavior
It seems as if we are moving away from old query search results to implicit search results. You do not have to rank for the generic keywords, but you need to use the many pieces of the puzzle that Google offers in order to reach your market.
Ginny Marvin, Search Engine Land: Bing Says Goodbye to Bing Shopping, Hello Product Search with Rich Captions & Product Ads
You may focus on Google, but remember Apple is actually teaming up with Microsoft as their search engine for the iPhone and iPad. “Product Search” integrates product results within Bing search results rather than in a separate destination. Unlike Google, Bing also continues to offer both paid and free ways for merchants to have product listings.
Kristi Hines, Social Media Examiner: 5 Ways to Use Video to Improve Your Social Media Marketing
Vine, Instagram, Facebook, Google+, and YouTube. Each of these networks allows you to market your brand or product using video, and you are probably not using them all to the best of their abilities.
Jennifer Slegg, Search Engine Watch: Keyword Stuffing & Hiden Text Manual Action: Google on How to Fix It
Stop keyword stuffing!!! The articles PCG finds and writes teach you the proper way to integrate keywords so you don’t get penalized. Take it from Matt Cutts of Google himself if you won’t listen to us.
The only problem about scheduling posts on Google+ was that you had to use Do Share. You also had to have the computer and Google Chrome open that you scheduled the post on! Now, Buffer finally has added Google+ for better scheduling.
Stop pushing out an article a day just for the sake of it! Write less, but write better. Have you ever unsubscribed from a blog that provided amazingly valuable content just because they didn’t post every day? Probably. Have you unsubscribed from blogs that kept putting out content day after day after day even if it was good stuff? Probably.
Ingrid Lunden, TechCrunch: Nokia Kicks Its Auto Ambitions Into High Gear…
Recently, Nokia announced connected driving, a cross-platform suite of in-car navigation services and smartphone apps. Nokia is launching Connected Driving, which included HERE Auto for embedded in-car navigation; HERE Auto Cloud for extra services like real-time traffic updates; and HERE Auto Companion, apps.