Michele Filipkowski, PCG Digital Marketing: The Importance of Third Party Review Platforms
When most of us have an amazing experience we tend to share it with our friends and family. Well, why not share it with the world and help support the company you appreciate? Michele Filipkowski of PCG Digital Marketing gives you a few pointers on how to do so.
Neil Davidson, Social Media Today: Low Budget Video Production Successes
No, you do not need a thousand-something dollar camera and a production crew to make good videos. Many companies take to simple cuts and cameras and use the message as the crux of their video. Watch these low budget video successes.
Todd Wasserman, Mashable: Does Your Business Need a Full-Time Social Media Team?
Social media can help your business, but not if you are only giving it a small percent of the time it deserves. If you don’t have the hours in your day to dedicate to social media, it may be time to hire someone else.
Derek Halpern, Social Triggers: What Justin Bieber – and Academic Research – Can Teach You About Attracting Loyal Customers
STOP! Just because you don’t like Justin Bieber doesn’t mean you won’t learn from this video. Derek breaks down how you can follow in Justin Bieber, Lady Gaga, and The Grateful Dead’s footsteps to get a loyal fan base.
Jason Acidre, Moz: 12 Scalable Link-Building Tactics
Link Building should definitely be part of your Marketing Campaign. The process has changed over the years, but Jason Acidre suggests some unique tools and tactics to leverage your link building rather than just spamming other sites’ comments sections.
Sarah Evans, Faves + Co.: 7 Quick Tips for Using the New iOS 7
This week the new iPhones and iOS operating system were released. iOS7 is a little bit of a jump from the old platform, so there is a learning curve. Here are some quick tips to get you started.
Anum Hussain, HubSpot: 50 Call-To-Action Templates to Help You Convert Leads in Style
What good is a website with out calls to action? You need to be able to leverage your traffic by turning your visitors into leads, then leads into customers. Use these templates directly, or modify them for you business to make these conversions.
Ginny Marvin, Marketing Land: Pinterest Begins Testing Promoted Pins Ad Product
Those Facebook ads have a pretty good ROI because they allow you to hit a direct market. Now Pinterest jumps on the same bandwagon and begins to test promoted pins.
Brian Clark, Copyblogger: The Future of Content Marketing
There always seems to be a new trick of the trade, and we are always looking into the future. However, there are more important elements at work when it comes to content marketing. Master your craft before reinventing the wheel.
Here is a little inspiration for the end of the weekend. Nike consistently encourages you to take your limits one step further with the “Just Do It” campaign. When you find your breaking point, how are you going to push yourself a little further?