On October 1st I had the opportunity to attend the Think Performance conference at Google headquarters in New York City. The event showcased some of the brightest minds in the marketing industry. Marketing executives from Fortune 500 packed the room to hear where the next “opportunities” exist for marketing professionals.
I wanted to share some of my thoughts on one takeaway from from conference: Building a “mobile first strategy” in a multiple device world. Take a few minutes to watch this video and then you need to decide if you are going to do anything different this month with your automotive marketing strategy.
Before you watch the video, one statistic stood out from my day at Google. There are more people in the world that have a mobile subscription service than people who have electricity or clean water.
Think about that for a minute and then watch this video. Mobile is not new. However, few dealers are leveraging mobile in their marketing, branding, and communication strategies. Most of the dealership’s advertising dollars are being lost on mobile consumers, and that has to change.
The Cost Of Not Being Mobile First
One of the presenters at the Google Think Performance conference shared a slide on the impact of NOT having a mobile friendly website:
- 67% of mobile users are more likely to buy a site’s product or service when they visit a mobile friendly site
- 40% of consumers will turn to a competitor’s site if your is not mobile-optimized
- 48% feel frustrated, annoyed, and believe “the company doesn’t care about my business” when a site doesn’t work well on a mobile phone.
- 52% of users said that a bad mobile experience made them less likely to engage with a company.
How much longer can you wait to implement a device independent marketing strategy? PCG can help you today!
Are You Ready To Change?
If your dealership is ready to leverage the latest strategies that your competitors ARE NOT using, give the team at PCG a call at 732.450.8200. Ask from Mike Lizza or request a private consultation with Brian Pasch.
If you would like to view the first case study Google published for the automotive industry on Google Wildfire, click to view here: http://bit.ly/18uMHvr
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