Jamie Paton, PCG Digital Marketing: Be on the Lookout for Your Custom Google+ URL
Right now, this is PCG Digital Marketing’s URL on Google+: https://plus.google.com/u/0/101332085276061173449/posts. No one is going to remember that! Luckily, Google+ will soon roll out custom URLs, so learn how to claim yours.
Amy-Mae Elliot, Mashable: This Is Why No One Follows You on Twitter
Twitter offers a great platform to interact with anyone in the world. However, it is easy to leave a bad impression in 140 characters or less. Follow these guidelines so you are not that guy with 100,000 tweets claiming to be a guru, but still only has 100 followers.
Amy Scmittauer, Savvy Sexy Social: G+ Hashtags in Google Search
Hashtags are taking over! Twitter, Facebook, Google+, Pinterest, and more incorporate this way of categorization into their platforms– and Google is now making them part of a live feed in its search results.
Rand Fishkin, Moz: Taking Advantage of Google’s Bias Toward Hyper-Fresh Content
Learning something new is exciting and productive, which might be why Google loves fresh content so much. Here are a few tips to keep your website pages and blogs in the forefront of news feeds.
Derek Halpern, Social Triggers: How to Persuade People to Pay You More For Your Stuff
You don’t have to haggle, beg, or plea to get the price you want for your product or service. Simply communicate the right way and customers will be more likely to pay what you want them to.
Brian Clark, Copyblogger: Email Marketing: How to Push Send and Grow Your Business
Email has an ROI of around 4,300%, so it pays to use this platform correctly. Zip through the information on this page to access a FREE ebook about how to use email for your business.
Ginny Marvin, Search Engine Land: Bing Ads Call Extensions with Skype on All Devices
Paid ads on search engines are great to get in a high demand market that you aren’t ranking for organically. With the incorporation of Skype, Bing now allows users to call directly from any device, including desktops, directly from paid ads.
Lee Odden, Top Rank Blog: Not Provided – What Google’s Omission of Organic Keyword Data Means for Online Marketers
Last week we highlighted a video Moz pushed out on Tuesday rather than Friday about the subject of the “not provided” keyword metrics in Google Analytics. We highly suggest you keep up to date on this subject as it will affect your digital marketing campaign.
Pamela Vaughan, HubSpot: 10 Ways to Make Your Content More Fun to Read
Whether you write about new tech, waste management, or filing your taxes, you won’t get any readers if your content isn’t interesting. Spice it up a little by telling a story, cracking a joke, and more.
GoPro just launched their new HERO3+, and of course they featured their customers’ videos in their new promo video. Enjoy the customer created content, and think about how you might be able to get your customers to help you promote your business.