Samantha Ward, PCG Digital Marketing: Five Ways for Social Media Managers to Stay Organized
How do you keep track of updating several different social media outlets multiple times a day? Samantha Ward doesn’t just manage her own networks, but many of PCG’s clients as well. Learn how she stays on top of her game
Denise Lu, Mashable: 14 Google Tools You Didn’t Know Existed
You are probably familiar with Google Search, Gmail, and Google+, but those tools only scratch the surface of what Google has to offer. There are several specialized tools for fun and business, and these 14 are just some of them.
Amy Schmittauer, Savvy Sexy Social: Social Share Buttons Done Right
It is easy to install social media buttons on your site, but they should have a purpose. Don’t waste tweets and likes that don’t have your brand in them!
Kimberly Grabas, Your Writer Platform: 14 Things about Building a Blog Audience That You Think Are True (But Aren’t)
“If you build it, they will come.” Yea right! You need to do more than build a blog then write ten posts a week in order to have a successful blog. These myths are a great way to avoid wasting your energy and time on your blog.
Molly McHugh, Digital Trends: Twitter Is Upgrading Direct Messages, and Taking Cues from Snapchat
Twitter definitely slacked on upgrading their Direct Messaging feature. At one point you could only DM someone who was following you, but that is all about to change. Start monitoring those tweets because you can soon direct message potential customers.
Mark Michell, Social Media Today: Great Evergreen Content for Google Hummingbird
Now that “not provided” makes up most f your search traffic keywords and Google favors more natural search queries, it is important to produce evergreen content. DO NOT write five fluff pieces a week. Quality over quantity is key.
Rand Fishkin, Moz: How Google Is Changing Long-Tail Search with Efforts like Hummingbird
What happens if someone uses Google to search for “Where is the best place to eat in SeaTac Airport?” and your keyword on your landing page is for “SEA restaurant?” With Hummingbird, you might get more associated traffic than you think.
Ginny Soskey, HubSpot: The Ultimate Guide to Social Media Image Dimensions [Infographic]
Some people don’t even think about how their cover photos match their profile photos. You should make them work together seamlessly, and make use of the extra space on your social media profiles. This infographic makes branding on social media networks much easier.
Greg Finn, Marketing Land: Bottlenose Releases Free Social Visualization Tool ‘Sonar Solo’ to Show Trending Content
Social media networks will gladly show you what the most popular topic of the day are; but how can you associate your brand with the trend? Bottlenose will show you different topics related to these trends.
Bad Lip Reading, Youtube: Medieval Land Fun-Time World
Themes are a great way to captivate and audience on YouTube. Bad Lip Reading simply took what was probably a joke between friends and now has over 2.5 million YouTube subscribers.