By Brian Pasch
I have written about the opportunities that are available with LotLinx and you can watch my video overview of the program on this page: http://www.pcgdigitalmarketing.com/lotlinx. When dealers join the LotLinx program, their inventory is syndicated to over 130 classified advertising websites. However, unlike other models, when the consumer clicks on the dealer’s car in a Search Results Page (SRP), the consumer is brought to the dealer’s Vehicle Detail Page (VDP).
I also wanted to answer one of the common questions that dealers ask about the LotLinx program:
“Are these LotLinx network clicks incremental visitors or have these consumers already visited my website?”
In the graphic listed above, you can see that this dealer who has been subscribed in the LotLinx network has seen 88.76% of the clicks coming from the LotLinx network as NEW visitors. This means that the dealer’s current SEO, SEM, and local branding have not already connected with these in-market shoppers.
Shopper Traffic Aligned With The Dealer
When you consider that dealers are looking for new strategies to INCREASE sales at a lower cost per retail sale, it should come as no surprise why dealers love the LotLinx model. LotLinx drives low-funnel car shoppers directly to their website Vehicle Detail Pages (VDP), which gives them the following benefits:
- All leads go exclusively to the dealer’s CRM
- All phone calls go directly to the dealer’s call center
- The dealer’s live chat agents can engage the VDP visitors
- There are no OEM or 3rd Party Ads on the dealer’s VDPs
- Shoppers are added to their retargeting campaigns
So, if your dealership is looking for new ways to sell cars faster, and at a lower cost, you should contact PCG Digital Marketing for your expedited entry into the LotLinx network. When you signup for the LotLinx program with PCG, you get the expert strategy and advice on how to properly maximize your online marketing dollars.
Get In The LotLinx Vehicle Advertising Network
To signup for LotLinx at your dealership, please call the sales and support team at PCG Digital Marketing at 732-200-9545. Please ask for Mike Lizza or Matt O’Such, or any member of the LotLinx Sales team that is available.