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Google Changes Adwords SERP Format With Yellow Ad Markers


By Brian Pasch

Working in the field of digital marketing never gets boring.  I’m in Milford Ohio this morning and I was conducting a search on Google and noticed that something had changed.  The way in which Google is identifying Google Adwords ads has changed.  Just a few days ago I was conducting searches and the top three Adwords positions were shaded in yellow, like they have been for years.

Today, the yellow background highlight for the top three positions is gone.  In place are yellow ad markers, which I have never noticed until this morning.

Here is what the SERP’s used to look like just a few days ago, I highlighted the area that used be be shown with a yellow background:


I am not sure why the change was made but it more clearly tells shoppers which search results are advertisements.

The little yellow “Ad” graphic is eye catching, so what do you think about this change?  Share your comments below.



Brian Pasch, CEO

PCG Consulting



Brian Pasch

Brian Pasch is the founder and CEO of PCG Consulting Inc. founder of PCG Digital Marketing. The PCG companies provide customized marketing and training solutions for businesses that are committed to dominate their local market.

  1. eric G
    eric G12-04-2013

    only place I see the “ad” is on mobile device on my laptop still shaded

  2. PCG Digital Marketing
    PCG Digital Marketing12-04-2013

    Eric, it looks like this is not rolled out completely across the USA, so keep an eye out for it to hit your area.

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