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Monthly Archives: May 2014

How Well Do You Know Your Competition?

Are you taking advantage of Conductor Searchlight’s competitive analysis? Here are a few different ways to see how you compare to other dealers in your market.

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Going Beyond the Basics in WordPress

Creating a simple WordPress site is quick and easy. Making it look different from all the other sites on the Internet, though, takes a little extra work and knowledge of HTML and CSS.

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LotLinx Delivers Measurable Internet Sales Leads

LotLinx is a performance based inventory syndication solution where dealers only get charged only if qualified traffic comes to their website Vehicle Detail Pages (VDP). Lotlinx provides measurable traffic, leads, and phone calls – with results you can see!

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How To Make The Most Out Of Your First Month Using Conductor Searchlight

So you’ve got your shiny new Conductor Searchlight account. Get ready to dive in with three tips from our team.

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The Power of Ad Extensions: Reach Your Customers Like Never Before

Google AdWords provides a unique way to advertise their business in a way that allows the consumer direct access to the product or services being offered. Stand out from competitors using the same strategy with AdWords Extensions!

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CPC: Social Media Advertising vs. Search Engine Marketing

Cost per click is more than marketing jargon. It’s the currency of two important marketing vehicles: social media advertising and search engine marketing.

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4 Tools To Simplify Your SEO Reporting

So you’ve got yourself an SEO strategy, but are you measuring your online efforts? If you aren’t tracking and routinely re-assessing what you’re doing, then how do you know what’s working?

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Beaverton Infiniti Signs PCG Digital Marketing for Online Initiatives

PCG Digital Marketing is happy to announce that Bob Lanphere’s Beaverton Infiniti has signed on as the newest member of its family of automotive dealership clientele. PCG is proud to welcome Beaverton Infiniti to this elite group of Internet frontrunners. […]

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Microdata and Its Impact on Your Website’s SEO

Did you know that you actually have the ability to help Google learn what your website is about? Micro-formatting, allows webmasters to mark up some of the data that appears on a web page to ensure search engines read and correlate this information correctly.

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Stop Pissing Off Mobile Car Shoppers

Your dealership needs to get your mobile first strategy is place; deliver a first class experience to mobile car shoppers and sales will rise. Your monthly cost for the website pales in comparison to how much money you are losing because of your terrible mobile website.

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