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4 BIG Announcements You Might Have Missed at NADA

Did you get a chance to visit PCG at NADA? If not, we don’t blame you! We missed you, but we know how overwhelming it was!

NADA is traditionally a whirlwind of corporate announcements, vendor demos, and innovative product announcements. If you missed us at NADA or didn’t make it out to the conference, you missed a handful of big announcements from PCG.

four big announcements at nada

The Most Advanced SEO Technology in the Industry

PCG is the first automotive digital marketing agency to incorporate the Conductor Searchlight™ platform into our advanced SEO services. This industry leading technology breaks many of the barriers that have been plaguing SEO’s including advanced analytics, attribution modeling, and detailed keyword analysis.

Recent changes in Google have prevented digital marketers from being able to report on key metrics due to (not provided). The advanced reporting of Conductor Searchlight™ allows us to measure the success of the SEO campaigns in rich detail.

PCG can now report on the most important metrics for the automotive industry, including:

  • Rankings of Search Engine Result Pages
  • Ιn-market shoppers (VDP views)
  • Competitor market share analysis in search results
  • Pro-active keyword discovery from paid search metrics
  • Areas of opportunity in SEO on your website

Seeing is believing, and we’re now offering full demos to dealers looking to take their SEO into brave new territory.

Drastically Increase your VDP Traffic with LotLinx

LotLinx lets dealerships regain control of their traffic by syndicating the inventory of over 130 classified websites and delivering the VDP views back to your own website.  With an increase in VDP views of 50% or more, we are excited to present this solution to drive qualified, purchase oriented traffic back to your website.

With LotLinx, dealers can:

  • Generate leads exclusive to your website
  • Track all VPD views from 3rd party sites
  • Get more views on your inventory
  • Control all banners and links on VDPs

Social Media That Packs a 1-2 Punch

Your customers aren’t buying from you daily so social media is a great way to stay in touch with them before, during and after the sale. Use Facebook, Twitter and other platforms to keep a constant conversation with them – not just sell to them. Our customized social solution combines organic posts with sponsored ads to give you the best possible ROI of anyone in the industry.

For social media, the “one size fits all” approach does not work. That’s why our Social Media Branding & Advertising packages are tiered so you can choose the best fit for the needs of your business. Our dedicated team members will work with your business to create a seamless plan of action to provide a great experience for your Facebook fans.

Reach Analytics Nirvana with the Newly Improved ROI-BOT™

Have you heard of ROI-BOT™ yet? It’s the first and only vendor neutral platform exclusive to the automotive industry to provide insights of all marketing activities. Vendor integrations allow dealers to have all of their reports in one place with one login. All data is live so there’s no waiting until the end of the month to see what’s going on. The information available in ROI-BOT™ puts dealers in control and able to ask questions and get results based on data.

New to ROI-BOT™ is the revolutionary Dealer Scorecard. This feature allows dealers to get an overview of all of their marketing efforts in under a minute. By setting custom goals with measurable metrics, dealers can work towards achieving success and holding vendors accountable.

Give us a call at 855-867-7414 for more information – we would love to talk to you about our new services!

 

Lisa Salabritas

Lisa Salabritas is the Marketing Manager at PCG Digital Marketing. She believes that the best strategy for producing good content comes from Stephen King: “Read a lot, write a lot,” and the cure for everything is a day in the sun, preferably on the beach.

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