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How to Stay Productive When the New Year Turns to Slush

I look forward to starting a New Year fresh.  New goals, new expectations, new achievements and most of all CONSISTENCY! Consistency and
snowed instructure motivate me and so I always look at January as a time of great productivity. 

However, I do live in NJ and part of living in the Northeast is this little thing called winter.  While we’ve been lucky these past few years with mild
winters, 2014 has proven to be the worst winter we’ve had in years. So there goes my excitement for consistency.

The only thing consistent these days is the amount of snow we get once or twice a week.

However, that doesn’t mean that goals, expectations or productivity can’t be achieved.  It just means that you need to put more effort in to get them.

I’m not going to lie, it’s not easy.  It’s challenging enough to get out of a warm bed in the morning, let alone get up to shovel the driveway yet again, but you can do it if you just stay focused.

Here are some tips for keeping on track personally and professionally:

  • If you can work from home, make sure to hold your staff accountable.  Check in with your staff periodically to make sure they are getting their work accomplished.  Snow days are just not as much fun as they used to be.
  • Priorities are even more important when your time is limited.  Make sure you set priorities and stick to them.
  • Keep your clients informed so they know that your schedule might be modified, but you are still available.
  • Try to stick to your regular routine as much as possible.  It might be cold out, but I still need to make sure that I go to the gym and make sure to schedule time for that.
  • Keep yourself motivated by people who inspire you.  Whether it is a colleague, coach, friend or author, it is important to surround yourself with inspiration when motivation is difficult.

The moral of the story is don’t lose sight of your goals.  There are always bumps in the road of life, but a goal is a goal so don’t forget about them. Eventually Mother Nature will ease up and the temperature will rise.  Then everyone can go back to losing focus because they just want to enjoy the nice weather.











 

Melanie Ferrato

Melanie Ferrato is the Director of Business Operations for PCG Digital Marketing.


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