searchie-award-ceremony

We are excited to announce that PCG Digital Marketing has won Conductor’s Searchie award for the Best Scaled SEO Program at the 2014 C³ Conference! Brian Pasch, founder, is shown above accepting the 2014 Searchie Award on stage at C³.

The Conference took place Wednesday and Thursday, October 8-9, at Pier 92 in the heart of Manhattan. Partners Brian and Glenn Pasch and team members Sean Feiring and Don Lampert represented PCG at the conference.

What’s the C³ Conference All About?

Conductor’s annual C³ Conference brings 1,000 marketers from around the globe together to share tactics, insights and ideas to change the face of digital marketing. This year’s conference was focused around highlighting the dawn of a new era in search marketing.

The Best Scaled SEO Program award is presented to the company that has developed some of the best-streamlined processes around how to build an SEO program that scales across multiple accounts, clients, or individuals.

“PCG strives to remain on the forefront of all things digital marketing, and I believe our SEO program reflects that,” said Brian Pasch, CEO of PCG Consulting and a speaker at the 2014 C³ Conference. “We are extremely honored to win the award for Best Scaled SEO Program from a company we respect and utilize in our daily operations.”

At the conference, Brian presented a workshop that showed attendees:

  • How to present SEO reports and processes to clients, without overwhelming them.
  • How to align the Conductor data with client business goals and in context of their current marketing investments.
  • How PCG has integrated the SEO conversation into the larger conversation of web presence management (through website analytics, social media, online reviews, etc.) using the Conductor API in our marketing dashboard called ROI-BOT. (Check out www.roi-bot.com!)
  • How PCG integration with Conductor’s API has empowered client conversations has turned account managers into coaches and educators for clients.

“Conductor Searchlight has completely transformed the way we approach our clients’ SEO strategy and reporting,” said Laura Bonawits, Project Manager at PCG Digital Marketing. “Time-saving benefits aside, we’re able to better track actions with outcomes and that has been key for showing clients PCG’s value.”

 

About the Author

Gina Orlando is the Marketing Manager at PCG and is passionate about learning new things and keeping up with the latest marketing, social media, and pop culture trends. In her spare time, she enjoys listening to country music, online shopping, and anything chocolate.