Video should be a part of your business’s digital marketing efforts. I know that’s not a revolutionary statement but it’s definitely worth repeating. And if you still aren’t on board with that sentiment, then here are four reasons to include video in your strategy.
If it’s the actual ‘how-to’ part that’s got you thrown for a loop, here are some handy video creation tips. And while we’re at it, here’s a video optimization starter guide, you’re going to need that too.
So now that all of the excuses are out of the way, let’s talk about all the ways that videos can be used to enhance your Internet marketing strategy. On-site and off-site content like blogs, infographics, and custom pages are great, but can only be used in so many ways. Video, on the other hand, is like the utility player of your content team. It’s the jack-of-all-trades.
5 Ways To Win With Video
Search
YouTube videos have the potential to rank well in a traditional Google search. But even more appealing is the fact that YouTube is the second largest search engine, beating out Yahoo and Bing. With that kind of potential audience, why wouldn’t you want your business to be visible in that arena?
Multimedia
Content creation – of the written variety – is still very much an important component of digital marketing, but the addition of multimedia elements like video can really help improve the user experience. Video can be a great way to showcase a product or location, to explain something that’s difficult to express in words, or to give potential customers a better sense of your business’s personality and vibe.
Business Listings
Google My Business, formerly known as Google Places and Google+ Local, makes it easy to add videos to your business page. Why not make the most of what’s available to you? These listings get a lot of views and they are free.
Conversely, video on Yelp is a premium feature only available through Yelp advertising. Depending on the review site’s popularity in your area and your industry, it may be worth looking into though.
Social Media
I already outlined why videos can be a useful form of content, and I think we can all agree that people like to watch them, which is why sharing them is also a good idea. If you need something to post or tweet, why not browse through your YouTube channel?
If those videos don’t fit the bill, Vine and Instagram videos also work well in the social media sphere. All that’s needed is a cell phone camera and some creativity.
Paid
YouTube videos can also be used for paid advertising with Google AdWords. If you pay to play, these videos can appear in one of three places: at the top of a YouTube search in the ad section, shown prior to a user’s selected video, or in the ads section of the recommended videos list.
If you still have questions about creating videos, Google AdWords video campaigns, or best practices, don’t be camera shy! Feel free to reach out to our team of digital marketing experts at PCG.
About the Author
Jamie Paton is a Project Manager at PCG Digital Marketing by day and a TV connoisseur by night. As an SEO strategist she spends a lot of quality time on social media sites and with Google Analytics and Search Console.