Would you like to bring more traffic to your website? How about increase online sales? Get your phones ringing off the hook? Whatever you may need to help grow your business, a Pay-Per-Click (PPC) campaign can help you achieve it.

As a fundamental piece of your digital marketing strategy, a PPC campaign can:

  • Increase brand recognition quickly
  • Control which users see your ads with advanced demographic targeting
  • Measure and track data to measure campaign effectiveness

The PPC Process

1. Understanding Your Business Objectives
It is important for us to understand the ins and outs of your business and your goals. That is why before we start doing anything we go through a specialized questionnaire and conduct research to learn about your industry and customers.

2. Creating Your Personal Strategy
Once we gathered the important information a dedicated team of specialist strategize and finalize a personalized PPC strategy that will help you reach your business goals.

3. Structuring Your Account
After the strategy is completed the team of specialist begin structuring your PPC campaigns.  The organization of your PPC account is very important to the success and performance of your account.

4. Developing a Bid Strategy
An effective bidding strategy helps to drive cost effective traffic and maximize return.

5. Tracking Your Results
Tracking data helps to analyze your account in greater detail and allows us to understand your customer’s behavior and what drive visitors to your website.

6. Testing & Optimizing
We constantly test different elements in your account to improve account performance. A few elements we test are:

  • Calls to action
  • Benefits in the ad copy
  • Headlines
Many small businesses tend to rely solely on SEO to give them more visibility online. However, by setting up a PPC campaign along with a solid organic SEO strategy, you will be able to see results almost instantly.
Want more information? Check out this document from Google, or contact the experts at PCG to learn how we could set up a PPC campaign for you!

About the Author

PCG Digital Marketing is an award winning digital agency headquartered in Eatontown, NJ. We help our clients get found online through innovative search, social and online advertising campaigns.