Change can sometimes be scary, but stagnancy can lead to your demise.

The only support a business should need for this argument is studying Google’s latest redesign. Google, which was founded 17-years ago as a research project by two Stanford PhD candidates has changed communication, information, and the Internet as a whole. Yet, they refuse to stand pat.

You may have noticed a slight change when you’ve gone to search through the database. That’s because Google has introduced a new font to its layout known as “Product Sans.” Save yourself a future Google search of “three truths of rebranding,” and check out our quick lesson on things we can learn from Google.

Challenge the Status Quo

Google’s change to “Product Sans” wasn’t just because they wanted a more aesthetically pleasing layout. With the rapid movement to mobilization, companies have begun to realize that certain fonts are easier to read on smaller screens for their users. Google’s new logo can easily be read on watch faces, mobile devices, laptops, or smart TVs.

Quick Take: There’s always room for improvement, even if you’re Google. Take the time to study your company to see what you’re doing well and what you need to work on. Then, follow through on your analysis by making the changes necessary, just as Google did so you never find yourself behind the eight ball.

You Can’t Please Everyone

Your consumers are very important and you should value their opinions. When it comes to rebranding though, more times than not they’re going to be resistant to change. You have to make the decisions for your company with the mindset that if you do what is best for you, others will learn to adapt.

Quick Take: Everyone has an opinion and you should respect that, but that doesn’t mean that they’re right. Respect your consumers, team members, and colleagues, but do what is best for you.

Keep It Simple Stupid

Check out the history of Google’s logo and you’ll notice one thing. It gets simpler over time. You’ll notice the same thing amongst the big name brands like Nike, Apple, and Starbucks. Any company can take a simple idea and make it complex over time, but it’s the great ones that do the opposite.

Quick Take: You can take Google’s approach to rebranding well behind just your work aspect. No matter what you’re doing, finding a way to make it simpler and more streamlined will always lead to success.