Your online marketing agency promises to send out 1M conquest emails for 2K dollars…what a steal! We all love a great deal, especially when it means we can cut back on our marketing budget. But are all of those emails actually creating revenue? Chances are, the 11 year old across the country isn’t looking to purchase a vehicle from your dealership – so why did they receive your conquest email?

Join Brian Pasch and special guest, Marc Leferve, Executive Vice President of City Twist, this week on Auto Marketing Now to learn how conquest email marketing agencies could be doing more harm than good to your dealership.

If it sounds too good to be true, it probably is. That theory is most likely applicable to your conquest email marketing company. Without the tools to inspect their own conquest marketing results, dealers must rely on their marketing partner to provide feedback of their campaign’s results. This gives agencies the freedom to run a campaign without proof of legitimate results.

Time and time again, online marketing companies show dealers significant increases in traffic and clicks to their website, yet the dealerships aren’t experiencing parallel increases in leads and sales. PCG looked into this mystery further and discovered the disheartening truths about online marketing agencies.

The recent research report by PCG revealed that marketing companies have increased website traffic and clicks using robots, ultimately creating false results. The agencies are in fact sending out the 1M emails they promised, but they aren’t reaching the in-market customers that will actually purchase from the dealership. The growing use of robots to create traffic to websites has made it extremely difficult for the transparent conquest email marketing companies, such as City Twist, to compete.

Brian and Marc urge dealers to stop focusing on quantity, and begin shifting that focus to the quality of their conquest email marketing campaign. If the increased traffic to your website isn’t producing more leads and sales, then your conquest marketing campaign clearly isn’t working and your marketing investment is a wash. To avoid wasting your marketing funds, learn how to inspect your online marketing campaign using Google Analytics. By gaining the skills to inspect your results, you are protecting your dealership from a poor marketing decision.

Tune in to Auto Marketing Now to learn more about the dark truth of conquest email marketing!

About the Author

PCG Digital Marketing is an award winning digital agency headquartered in Eatontown, NJ. We help our clients get found online through innovative search, social and online advertising campaigns.