Trying to lose the excess fat that’s weighing your dealership down? Cutting the wasted calories from your marketing investment is a good place to start – strive to make your dealership’s wallet heavier by making your marketing budget lighter. Join Brian Pasch, CEO of PCG, at the Digital Dealer 20 Conference and Expo for his session titled, “Put Your Marketing Budget on a Diet -Learn 10 Ways to Make Your Dealership Lean, Efficient, & Profitable in 2016”.

There’s no better way to kick off the spring conference season than joining the industry’s innovators as they share the greatest tools and education in automotive digital marketing. On January 20th in Orlando, Florida Brian Pasch will be sharing his expertise in his session designed to end dealer exploitation through dealer education.

Dealers are an easy target for their marketing partners because they don’t know how to inspect results and determine what is working and what is not. Marketing agencies have the power to tell dealers whatever they want, because dealers are not shown ways to monitor the progress of their marketing campaigns. Many times dealers are spending more than they need to, creating extra fat and wasted calories in their marketing investment.

But by utilizing the tools in Google Analytics and the ‘red flags’ discussed in PCG’s latest research report, dealers can protect themselves from investing in campaigns that are not creating revenue. If dealers know what to look for and can determine if their campaigns are optimizing their marketing budget, they can minimize the number of poor marketing decisions made.

Cut the extra calories from your marketing budget and join Brian Pasch to learn how to inspect your campaign and find out if you are being taken advantage of by your marketing agency. Do not be at the mercy of your marketing partner – empower yourself to decide if your investment is being put to good use.

PCG encourages attendees to review their marketing budget and download our latest research report before attending Brian’s session in order to get the most out of your short time together.

Dealers can also setup a private meeting at the show by contacting Brian via email: brian@pcgmailer.com.

About the Author

PCG Digital Marketing is an award winning digital agency headquartered in Eatontown, NJ. We help our clients get found online through innovative search, social and online advertising campaigns.