The 2016 CBT Conference & Expo is right around the corner, and PCG’s Brian and Glenn Pasch will be there to share their digital marketing expertise! This year’s event will be held on February 9-11, and dealers from across the nation will gather in Atlanta, GA to learn the latest and greatest skills needed to run successful dealerships in a digital age.

For dealers looking to gain a leg up on the competition, Brian will also follow up on the PCG online training workshops with his, “Advanced Online Marketing Strategies For Auto Dealers,” session. Shedding light on the most effective methods in the industry today, this session will give dealers the tools needed to implement the latest strategies in online marketing.

Brian will also be moderating the panel discussion on February 9th. The discussion titled, “Marketing to Today’s Consumers: Winning the Click and Driving More Traffic,” will give insight on tactics that will drive consumer’s to dealers websites, and keep them there!

In another dynamic session, “Why Your Training Dollars are Being Wasted, Maximize your Investment for Higher Employee Performance,” Glenn Pasch, CEO of PCG, enlightens dealers about the most efficient training techniques. Glen will share a system proven to increase the return on your training investment. From system preparation, delivery, and implementation, Glen will give dealers a detailed guide to successfully train their team and avoid a wasted training investment.

Training dollars aren’t the only funds that are being misused. Glenn has a second session, “How to Unify Your Marketing Message to Create More Efficient Marketing Dollars,” during which he will share simple methods to break down marketing silos that could be wasting up to 25% of dealers’ budgets. Marketing is more efficient with vendors working in sync, allowing the dealer to sell more and spend less.

The 2016 CBT Conference and Expo is the can’t-miss event of the year. Avoid getting left in the dust using last year’s industry trends by catching Brian & Glenn’s workshops!