With the sky-rocketing industry turnover rates, dealerships need a committed team to boost sales and create long-lasting customers. Tune into this week’s episode of Auto Marketing Now to get the scoop on Brian’s must-have product to reach your dealership’s greatest potential.

Alex Terry, CEO of Conversica, joined Brian this week to discuss every dealership’s dream sales associate, the Conversica artificial intelligence product. The sales assistant forms a connection with the customers and provides the ultimate level of attentive services, which sales associates may not have time to establish. The software reaches out to all leads, and provides real-time feedback, engaging with consumers as a human.

Let’s face it, when the dealership is swamped the sales team doesn’t always have time flourish customer relationships – this is where Conversica steps in. By maximizing the time of sales associates and ensuring all questions and leads are properly handled, dealerships can heighten engagement and closing rates.

This Week’s Marketing Tip:

To further progress customer relationships, dealerships must stop overwhelming consumers with mass email marketing. The dealership’s CRM is not meant to serve as a list for mass marketing, that is the fastest way to lose loyal customers and decrease sales. Instead, dealerships should turn to third party platforms to optimize delivery rates and maintain a clean email server. Flooding consumers’ inboxes will corrupt and possibly black list your CRM.

To get the customer, you must first get in their inbox. Dealers can ensure their communications are not setting off spam filters following these simple tips:

• Test templates and content using free tools on the internet to make sure they are not triggering spam filters.
• Set up accounts on a variety of email platforms. Each platform has different standards for blocking emails, so test the delivery to each.
• Open emails on Android and iPhone devices to assure everything trasnfers accordingly. Over 60% of emails will be opened on a mobile device first, so it is crucial  that it properly converts on all devices.

Be sure to check out PCG’s research report on Conversica. This will be the best sales associate you ever employ – don’t miss out!

Tune into Auto Marketing Now, with Brian Pasch every week to stay up-to-date on the future of automotive marketing.

About the Author

PCG Digital Marketing is an award winning digital agency headquartered in Eatontown, NJ. We help our clients get found online through innovative search, social and online advertising campaigns.