Did you miss last week’s episode of Auto Marketing Now? If you did, check it out now or keep reading to learn what Brian’s special guest had to say about industry-leading product, Prime Response.
Michael Sos, Director of Prime Response and Strategy, joined Brain on Auto Marketing Now to further discuss the findings of PCG’s Prime Response Research Report.
As the e-commerce business continues to grow, consumers are including and excluding dealerships based on what they find online. Prime Response serves to drive engagement with in-market shoppers by managing dealerships’ online reputation, merchandising, and social media.
Online reviews are critical to a dealership. Prime Response brings together reviews from all review sites and allows users to view them in one place. The platform encourages customers to post a review, and immediately notifies dealers via email when a negative review is posted.
The software goes beyond pulling reviews and gathers information about the consumer who posted the review from the dealership’s DMS. With a complete profile of the customer and immediate knowledge of their negative experience, dealers have the opportunity resolve the issue before shoppers start crossing the dealership off their list.
Prime Response also works to integrate the dealership’s inventory and syndicate all content. With the seamless syndication, users can easily create social media campaigns. The Prime Response social media tool allows dealers to target based on a variety of criteria, including demographics, and push out slower moving vehicles to a highly targeted group of shoppers. All Prime Response social media campaigns are tagged with unique UTM tags to give dealers a complete understanding of their campaign traffic.
Prime Response is a great tool, even for the most marketing-savvy dealership! For more information on the platform, download PCG’s Prime Response research report.
Marketing Tip of the Week
The use of UTM tags must be discussed with all of your marketing partners. All campaigns must contain UTM tags or else you are sending traffic that you cannot measure the quantity or quality of. UTM tags empower dealers to determine which campaigns are and are not working and optimize their marketing budget.
Email Grab Bag Question
I have been testing with Facebook and Twitter, what is the best way for me to see a strong ROI for my ad campaigns?
A great way to maximize your ROI is to include video in your social media advertising. Mobile responsive videos with a shorter message and a clear call-to-action capture and engage consumers. For the best results, test different video options and formats to see what works best for your brand.
Remember to tune into Auto Marketing Now every week for the latest and greatest of the auto industry!
About the Author
PCG Digital Marketing is an award winning digital agency headquartered in Eatontown, NJ. We help our clients get found online through innovative search, social and online advertising campaigns.